Fashion BanditBring a Little Character into Your Life
What is it?It all started with a simple conversation…
How do I implement a TV characters style into my wardrobe. Where do I find these items for a decent price?
Fashion Bandit
A app that allowed users to find and share items from their favorite TV characters from stores they already love for an affordable price.
User 1• Age: 26Grad Student at
• Job: Student & Hostess
• Style: more casual looks to class and more trendy looks going out with friends to movies, shopping, eat, etc.
• Mobile Device: Apple iPhone 4s
• Shopping Habits: Once a month. Budget $30-$60
• Favorite TV shows: Law & Order, Big Bang Theory, Devious Maids, Once Upon a Time, Glee, Bones.
User 1 (cont.)• Stores: Alode, forever 21, Target, H&M, Holister,
MacysFavorite TV shows: Law & Order, Big Bang Theory,
Devious Maids, Once Upon a Time, Glee, Bones.
• Shopping Time: does a majority of her shopping online. She loves getting discounts and free samples.
• Morning Routine: 45min to an hour 20 picking an outfit.
• Inspiration: Takes her own interpretation of looks
User 2• Age: 16
• Style: Wears a uniform to school so likes to be able to express he style on the weekends.
• Job: High School Student & Outback steakhouse
• Mobile Device: Android smartphone Galaxy Note
• Shopping Habits: every few weeks $20-$30 budget
• Favorite TV Shows: New Girl, The Vampire Diaries, Big Bang Theory, Glee, Modern Family, Grays Anatomy
User 2 (cont.)
• Stores: Wal-Mart, Target, Wet Seal, forever 21
• Inspiration: Usually finds outfit ideas from pintrest and magazines
• Shopping Time: 2-3 hours
• Morning Routine: 30 min 10 of which spent picking an outfit.
User Experience
Login Process
User Experience
New Discoveries
& Finding an Item
Competition
Market Data
• 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.
• 58% of all US consumers already own a smartphone.
• Twenty percent of mobile shoppers use their tablets to comment on social media sites about their purchase.
• En route to the store, 70 percent of smartphone shoppers use a store locator to plan their shopping trip
Business PlanValue
Propositions:Customer Relationships:
Channels:
Customer Segments:
B2C:
Creating value for women ages 16-36.
B2B:
Television Networks
TV Shows
Social NetworksComercialsBlogsTV Networks
PesonalFriendlyOne on oneFunTrendy
B2C: Allow users to easily integrate character styles into their wardrobe.
B2B:Provide multidimensional levels of interaction for their customers
*Image rights would need to be negotiated on a network by network basis
Next Steps
• Research
• Development
• Testing
• Start UP/Sell
