Faëria: a fast, board-based strategy card
game
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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Quick description
Genre Online Card Game
Development Platform Unity & Server based
Platforms PC, tablets, smartphones and (potentially) next-gen consoles
Development costs $2M
Estimated release dateSpring 2016 (Fall 2015 Soft Launch)
Target Extended mid-core (18-35 males)CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD
GAME
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Unique Selling Points
Extends the card game genre with a player-created board
Fast paced gameplay, fresh art, easy to learn
Unique board-based drafting (Arena Mode)
Free2Play, yet not Pay2Win (unique for the genre)
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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Key figuresKickstarter and a successful closed pre-alpha Flash version:
$94K raised 30,000 player accounts 500,000 games played 4,000 alpha keys sold 400 peak CCU’s Over 1,500 games played 4,500 likes on Facebook (and
counting…)
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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3 goals
1. Make a game with an incredible depth of gameplay, yet incredibly easy to pick up
2. Have it played by millions of people
3. Have it become an e-sport title and monetize it for at least a decade
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
Why publish Faeria?
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Awesome market opportunity
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Card games sales were worth 2 billion USD in 2014
+Hearthstone paved the way for
more card games
+Many card games are in
development but will take years to finish…
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
Faeria is ready to be published!
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4 play modes on release
Mode Description
Solo mode Single player challenges and narration
PvP classic Mode Play with cards from your collection against an artificial intelligence or other players
PvP ranked Mode Play with cards from your collection and fight your way up the competitive ladder
Arena Mode Draft cards from a random series and compete against other players
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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Our Target: Extended Mid-core
Mid-core Card game players
> Hearthstone opened the genre to the mid-core players
Players who enjoy fantasy
Hard-core Strategy gamers
Competitive gamers
Boardgamers
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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Innovative Business Model (1/3)One time purchase + Free-to-Play + NO Pay-to-win
Free to play PvP slow grind
Solo mode first missions
Limited revenue streams One time purchase but repeats every 6 months (expansions)
PvP fast grind
Solo mode complete
Arena mode play arena infinitely
Competitive play virtually unlock all cards for ranked mode
Unlimited revenue streams Users can spend unlimited amounts
Arena mode play 1 run
Cosmetics
Innovative Business Model (2/3)Why One-Time + F2P is the greatest model for Faëria
Being Free-To-Play helps to attract a large community, which is necessary to build a phenomenon
Players can play both Faëria and HearthstoneMany gamers are reluctant to sink money on more than one card game. They will react better if the game’s content price is limited to a known amount.
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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Innovative Business Model (3/3)Why we believe Hearthstone is the last significant online card game using a Pay-To-Win model Blizzard repeats the history of World of Warcraft with
Hearthstone, they have the strongest licence, nobody can’t compete with that on the same business model
Many players experience the pay-to-win model as unfair and highly frustrating, especially in a PvP game
Pay-To-Win is history in more mature genres like MOBA
A good card game has yet to make the business model more fair.
That game will be the new reference, as Leagues of Legend is for the MOBA genre, and we think it’s going to be Faëria.
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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Projections
Conversion rate: 10% ARPPU per month of 15 USD Average player lifetime: 6 months Churn estimation: 60% Virality: 25% Estimated returning player (expansion): 10%-15%
The business model is designed to have a high conversion rate but low ARPPU. This reflects the fairness we’re looking for.
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
A high retention rate
Short term retention High quality visuals, music and
sound effects Quick learning curve Solo play introducing game
mechanisms Highly rewarding actions
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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A high retention rate
Mid term retention Daily quests Extensive grindable content Monthly content updates (new
cards) Card crafting time (16hrs for a
rare card) Solo play difficulty curve Ranking ladder Replays
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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A high retention rate
Long term retention Major expansions every 6
months Opportunity to become a
significant eSport Guild support Average time for collecting all
cards in F2P = 350 hours
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
More than a game, a brand!
Opportunities for merchandising, board games, artbook, cross-media, miniatures…
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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About Abrakam
Innovative studio based in Belgium (Liège)
Limited company created in 2013
4 co-founders: Olivier Griffet, Jean-Michel Vilain, Jen Berger, Martin Pierlot working together for 5 years
3 engineers + 20 artists
Received numerous awards and government grants
Pierre L’Hoest, successful entrepreneur and head of “The faktory”, a Belgian startup incubator, is a 30% shareholder (investment of 600K EUR in 2014)
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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Key dates 2010
First concepts of the gameDevelopment of a Flash version
2013(Sept.)Kickstarter raising 94K USD
2013(Sept.)- 2014(Feb.)Closed pre-alpha versionRaising 30K players
February 2014Hiring of the Unity team + Development of Unity version
Fall 2015Soft Launch
Spring 2016Estimated Launch Date
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME
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Interested in a partnership?
Contact us and test the game!Olivier Griffet / Abrakam’s [email protected]+32.474.960.573
CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME