Download - Facebook Marketing
Social Media Marketing Essentials
Using Popular Social Media Tools to Promote Your Business
Facebook Marketing
Introduction to Facebook
Creating an attractive profile page
How to create and leverage on your Facebook group for your business
How to create and leverage on your Facebook page for your business
How to create events that people want to go
Supporting your Facebook marketing campaign with Social Ads
Introduction to Facebook
More than 800,000 Singapore accounts and more than 200 million accounts world wide
The fastest demographic is those 30 years old and older
Average user has 150 friends on the site
More than 4 million users become fans of Pages each day
More than 850 million photos uploaded to the site each month
More than 7 million videos uploaded each month
More than 2 million events created each month
Creating an Attractive Profile
Make Your Profile Photo Fabulously Attractive
Fill out your profile
Spice up your profile
Keep your profile up-to-date
Make Your Profile Photo Fabulously Attractive
Provide good visibility of your face
Boost the contrast level using Adobe Photoshop (or PhotoFiltre)
Make sure you crop effectively
Change profile pictures regularly
Casestudy
Casestudy
Casestudy
How to create and leverage on yourFacebook group for your business
The right configuration
Leverage existing Facebook friends
Use your email contacts
Press Releases/Blog Posts
Join Related Groups
Keep the Content Fresh
Create relationships with new members
Casestudy
Tracking Your Group's Success
The number of members you have in your group.
New members who join per day/week/month.
Ratio of new members to people who left the group.
Engagement: Activity on Wall Posts and Discussion Boards.
Members who also accepted invitations to join your events.
How to create and leverage on your Facebook page for your business
Creating the perfect profile picture
Develop custom tabs for custom ads
Don’t let new users land on the wall
Integrate Applications To Increase Engagement
Increase Engagement in Your Facebook page
Publish Interesting and Relevant Content - Just like in other areas of social media (blogs, Twitter, etc), it’s extremely important to provide interesting content to your readers. Facebook is no different. By regularly referencing other relevant content, your fans will keep returning to your page. While attracting repeat visitors is not the single most important component of fan pages, repeat engagement is easily the second most important variable.
Post and Tag Users in Photos and Videos - Tagging users in photos and videos is probably one of the most effective promotional activities that you can do. The only challenge is coming up with content to tag users in.
Casestudy
Casestudy
How to create events that people want to go
RSVP and write a message in the box on your Requests page
Write on the Wall - whether your RSVP is a Yes, No or Maybe.
Upload Photo(s) & Video(s)
Post relevant links using Links
Click on “Invite People to Come” and invite your friends
Click the Share button and Post to your Profile with a message
Click the Share button and send to specific friend(s) or a List(s)
Send out a tweet(s) on Twitter with the link to the Facebook event
Write a Message on the Wall
Post Relevant Links
Uploading Pictures
Uploading Video
Invite Your Friends
Share on Profile Page
Share with Relevant Friends Only
Supporting Your Facebook Marketing Campaign with Social Ads
Social Ad Dashboard
Social Ads Report