Download - Facebook Dynamics & 10 Basic Learnings
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Facebook Dynamics & 10 Basic Learnings
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Dynamics that you should know about Fanpages
Affinity
Weight
Time Decay
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Affinity Determined by the amount of interaction between any two given Facebook users. the more you interact with a fan, the more likely your posts will show up in that fan’s newsfeed.
Dynamics that you should know about Fanpages
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Dynamics that you should know about Fanpages
Weight
In a Post, A share, for example, carries more weight than a comment, a comment is weightier than a Like
and a Like ‘weighs’ more than a click on the post.
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Time Decay Refers to post timeliness. Like any piece of news, the older it becomes, the less relevant and important it is, thus less likely to appear in newsfeeds.
Dynamics that you should know about Fanpages
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10 Basic Learnings
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#1
Be personal : Make it connect with people. Talk as agony
aunt or fun loving team mate.
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#2
Relate each picture with your services to solve the dual
purpose of making it visually attractive & selling your
services
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#3
Contest launched should have clear role definition.
Make prizes real or virtual but remember to include it.
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#4
It's okay to be humorous at times
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#5
Put across your employees at times : Show your corporate culture, it helps to strengthen
the connect with the audience.
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#6
Remember & respond to the comments made by followers
on your priority basis
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#7 Mind the Time
Make your post fall in the right time & with the known or
researched demographics. Learn about the hours of the
day & hours of the time.
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#8 Frequency Note
Half life of your post is in the first 3 hours. So push & post
new update once you see the interest of your audience
weening off.
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#9 Ask Questions
Discussing events shows your audience about your
connection with the current world & recent happenings.
Make Sure you ask question within YOUR Brand Guidelines
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#10 Mixed Bag
Mix & match your content to directly link with people.
Photos of happy customers, employees, case studies,
humorous jokes, Polls for fun or research, fill in the caption. New
product tips & Run a contest.
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How it Helps?
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Build loyalty, engagement and brand experience
This Helps to
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This Helps to
Strengthen the emotional connection with the brand by
building relationship
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This Helps to
Harness social currency to drive buzz
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This Helps to
Encourage positive conversations to drive
advocacy
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This Helps to
Strengthen the emotional connection with the brand by
building relationship
![Page 23: Facebook Dynamics & 10 Basic Learnings](https://reader031.vdocuments.site/reader031/viewer/2022020207/5594039c1a28aba4458b4736/html5/thumbnails/23.jpg)
This Helps to
Harness social currency to drive buzz
![Page 24: Facebook Dynamics & 10 Basic Learnings](https://reader031.vdocuments.site/reader031/viewer/2022020207/5594039c1a28aba4458b4736/html5/thumbnails/24.jpg)
This Helps to
Encourage positive conversations to drive
advocacy