MonCon EAST | May 18–20, 2012
#MonCon #MonCon
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
Facebook and Pinterest Marketing for Merchants
Casey Carey, VP Marketing @caseycarey Dorothy Davis, Marketing Manager @dorothyd
Monsoon Commerce
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
today’s
AGENDA
Social Media Explained
Ads
Pages
Q & A
MonCon EAST | May 18–20, 2012
#MonCon The journey begins…
Me Boss
Our social media drives tons of
customer engagement!
That’s great.
Me Boss
I need more budget make it
even better!
What do we get in return?
Me Boss
More customer engagement and
satisfaction!
How much is that worth?
Me Boss
Well, we don’t really know,
that’s really hard to measure.
Have you considered a
career change?
MonCon EAST | May 18–20, 2012
#MonCon Social Media Can be a Little Complicated
MonCon EAST | May 18–20, 2012
#MonCon Social Media Explained
I’m hungry, I want a donut #food
I like donuts
This is where I eat donuts
Here is a vintage picture of my donut
How are donuts made?
Here is a video of me eating donuts
Here is a donut recipe
My experience in cooking and eating donuts
I’m a Google employee that eats donuts
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
today’s
AGENDA
Social Media Explained
Ads
Pages
Q & A
MonCon EAST | May 18–20, 2012
#MonCon
Rank Brand Facebook Likes (MM)
1 Coke 41.85
2 Disney 35.54
3 MTV 34.18
4 Converse 30.21
5 Starbucks 30.02
6 Red Bull 28.11
7 McDonald’s 19.59
8 Victoria’s Secret 18.52
9 Monster Energy 16.10
10 Wal-Mart 15.59
11 Zara 13.35
12 NBA 13.1
13 Subway 13.08
14 Burberry 12.83
15 Target 12.16
A few stats: 900MM users 27.9% of the U.S. display
advertising market, up from 21% in 2010
Mark Zuckerberg is now worth 21BN
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
today’s
AGENDA
Social Media Explained
Ads
Pages
Q & A
MonCon EAST | May 18–20, 2012
#MonCon Facebook Ads
Sponsored stories – show up in the stream
Ads – down the right-hand side
Log-off ad – large ad unit
Reach generator – post in the stream
MonCon EAST | May 18–20, 2012
#MonCon Facebook Ads - Targeting
Location Country, city, state, radius, ZIP
Age and Birthday
Interests Activities, education and job titles,
pages they like or groups
Education Targeting Schools, majors, and status
Connections Targeting Page, Group, Event or App Friends of “Likers”
MonCon EAST | May 18–20, 2012
#MonCon Facebook Ads – Key Uses and Stats
Q1 2012
Metric Change
CTR -8%
CPM 41%
CPC 23%
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
today’s
AGENDA
Social Media Explained
Ads
Pages
Q & A
MonCon EAST | May 18–20, 2012
#MonCon Welcome to the New Facebook Page
Cover Image
Profile Picture
Business Info
Views and Apps
Fans or Likers
Posts
Timeline
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Cover Photo
Size – 851 X 315px
Showcase a unique image relevant to your brand
May not contain: Price or purchase
information Contact information References to
elements, such as Like or Share
Calls to action, such as "Get it now" or “Download"
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Cover Photo
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Cover Photo
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Profile Picture
Size – now
180 X 180px
Shows up in your
fans' news feeds
Keep design
clean, iconic, and
easily
recognizable
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Views and Apps Section
Size – 111 X 74px
Top 4 are shown, up to 12 total
Photos are always first
Creates navigation to other content from Timeline
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Pin Content
Pin a Post to the top of the Timeline
Expires in 7 days Feature new
products, seasonal offers, sweepstakes, apps, etc.
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Highlight Key Content
Highlight a Post Extends across
the timeline Feature new blog
posts, look books, events, and other news
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Integrate Apps to Drive Timeline Engagement
Width – Narrow 520px Wide 810px
Default Apps are based on your Page category
You can create/add custom Apps
Each App has a unique URL – i.e. landing page
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Integrate Apps to Drive Timeline Engagement
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Integrate Apps to Drive Timeline Engagement
MonCon EAST | May 18–20, 2012
#MonCon Facebook Pages – Make Creative Use of Your Milestones
A special kind of post
Automatically expanded to widescreen
Key moments in your brand's history
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
today’s
AGENDA
Social Media Explained
Ads
Pages
Q & A
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
today’s AGENDA:
What’s All the Interest in Pinterest?
How Pinterest Works
Why Pinterest Matters
Best Practices & Brands Doing It Right
Key take aways
Q & A
MonCon EAST | May 18–20, 2012
#MonCon Massive, Growing Audience
Source: ComScore
20 million unique U.S. monthly users
MonCon EAST | May 18–20, 2012
#MonCon Investing for Growth
Pinterest raised $100M at $1.5 billion valuation
MonCon EAST | May 18–20, 2012
#MonCon The Buzz
"It was one of the most hotly contested and sought-after financing events in Silicon Valley in quite some time”
- Mike Jaconi, Rakuten
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
today’s
AGENDA
What’s All the Interest in Pinterest?
How Pinterest Works
Why Pinterest Matters
Best Practices & Brands Doing It Right
Key take aways
Q & A
MonCon EAST | May 18–20, 2012
#MonCon Pin Your Images…
MonCon EAST | May 18–20, 2012
#MonCon …to Create a Pinboard
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
today’s
AGENDA
What’s All the Interest in Pinterest?
How Pinterest Works
Why Pinterest Matters
Best Practices & Brands Doing It Right
Key take aways
Q & A
MonCon EAST | May 18–20, 2012
#MonCon Significant Referral Traffic
More referral traffic
than YouTube, Google+,
and LinkedIn combined.
Source: Modea
MonCon EAST | May 18–20, 2012
#MonCon Key Benefits to Merchants
Drives Traffic
Links
Brand Discovery & Evangelism
Industry Thought Leader
Information About Your Buyers
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
today’s
AGENDA
What’s All the Interest in Pinterest?
How Pinterest Works
Why Pinterest Matters
Best Practices & Brands Doing It Right
Key take aways
Q & A
MonCon EAST | May 18–20, 2012
#MonCon Best Practices
1. Get creative: Create boards with great content 2. Encourage pinning: Add share button to images 3. Get out there: Add button to site 4. Engage: Follow others, “Repin,” “Like” & comment 5. Use Keywords: SEO value 6. Cross-promote: Facebook Integration
MonCon EAST | May 18–20, 2012
#MonCon Brands Doing It Right: Oreck
MonCon EAST | May 18–20, 2012
#MonCon Brands Doing It Right: Home Depot
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
today’s
AGENDA
What’s All the Interest in Pinterest?
How Pinterest Works
Why Pinterest Matters
Best Practices & Brands Doing It Right
Key take aways
Q & A
MonCon EAST | May 18–20, 2012
#MonCon Three Key Takeaways
20 Million Users Great Source of Referral Traffic Keep it Pinteresting
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
MonCon EAST | May 18–20, 2012
#MonCon #MonCon
Casey Carey (e) [email protected] (p) 971-255-5856 (t) @caseycarey Dorothy Davis (e) [email protected] (p) 971-255-5830 (t) @dorothyd
Please visit www.monsooncommerce.com/moncon to download a copy of this presentation, see pictures and videos, and tell us what you think about the conference.
thank you!