Download - Facebook Ads
Reach & Target Block
A reach/target block ensures that every single person in your target demographics sees your ads.
The Logout Experience
Market Place / RHS
• Marketplace ads appear anywhere on Facebook.• Best to promote applications• Need: 110 x 72 pixel images• Wording: 25 characters include space for headline,
90 characters include space for body copy
Good Examples
Bad Examples
Page Post Ads• Eligible to appear in Newsfeed.• FB 20% Text Rule applies.• How to check?
https://www.facebook.com/ads/tools/text_overlay
Unpublished PAGE POST ADS
Essentially the same as Page Post ads – With a link.
Use to promote external urlIt won’t publish in the fanpage
Facebook Offers
Facebook Offers
Requires USD $ 5.00
Very, very, Very Viral
Sponsored Stories
• Page Like• Page Post Comments• Page Post Likes• Page Post Shares
Sponsored Stories only target the friends of your fans.
Sponsored Result
NO MORE AVAILABLE on 9 JULY
Targeting fans friends who liked the Pages, Apps and people who subscribe enabled.
People will see the ad when the targeted entity appears in their search results.
It only appear in desktop search results.
1. Identify
2. Find
3. Reach
CUSTOM AUDIENCE
What you need:A list of:-Facebook User IDs-Email Addresses-Telephone Numbers
*You are recommended to have a list of at least 5,000 to 10,000 entries
the people you want to talk to
them on Facebook
them with relevant ads
Facebook Exchange
Facebook Exchange
Facebook Exchange
Engagement
Mobile targeting
Ads appear in the most engaging place on FB, mobile news feed
Ads can be targeted to exactly the right mobile audience using all targeting options
Mobile App Install
Marketing Funnel
AWARENESS
CONSIDERATION
CONVERSION
LOYALTY Targeting with Custom Audiences
Page Post Ads & Sponsored StoriesTargeting with Custom
Audiences
Facebook Exchange
Page Post Ads
Facebook Offer
The Logout Experience
Reach & Target Blocks
Page Post Ads & Sponsored Stories
Ensuring sufficient reach for posts• Page post ad must be less than six days old for delivery
Targeting• Keep overall demographic and interest targeting broad for a campaign,
including device targeting, to ensure maximum reach.
Structure• Maximize success by separating ads out into different campaigns• Ensure that ads aren’t competing with each other by targeting the same
audience.
TIPS & TRICK
Creative:• Make the page post interactive with a call to action.• Try to optimize the first 90 characters for your posts to include the
main message. • Photos and videos tend to drive 2x more engagement than plain text,
so try to include images when relevant.
Bidding to ensure your ad is seen
• Can use optimized CPMs or CPCs.• Average CPC bids will generally be higher than average CPCs paid• When in doubt, bid higher than the suggested bid.
TIPS & TRICK