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EXPLORE. EQUIP. RESOLVE.
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Marketing and Sales Support
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2016 CDP Practitioners Survey
Goal of the Survey
Gain insight and validate the support our practitioners find valuable for their business and customers.
Results
Key Findings
Next Steps
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 31/26/2017
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Survey Base and Responses
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 4
Accounts Sent Survey
Completed Survey
ResponseRate
Active 387 70 18.1%
Total 1906 124 6.5%
RespondedActive: 18.1%
Responded
Total: 6.2%
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Role and Where They Work
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 5
70% of respondents consider themselves Practitioners, Consultants or Coaches.
2 out of 3 are self employed or own their own business.
67%
33%
Based on 40 CDP Active Respondents
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Members’ Associations
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 6
10 44
44
244
ICF
SHRM
ODN
ACR
ATD
APA
Other
Based on 43 CDP Active Respondents
There isn't a single association, 77 associations were identified.
ICF (10 of 43 Active) was the most common, 23% of respondents.
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How helpful would the following be for you?All participants (110)
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 7
0 20 40 60
Conflict-related content to share on social/web.
A web site for your practice/business.
CDP Assessment brochures and literature.
Information on how to better utilize the CDP in your role.
Content related to conflict management and the CDP forpresentations and proposals.
Industry-specific case studies.
Extremely
Very
Somewhat
Not Very
Not at All
3.8 avg71% Very/Extremely
3.5 avg56% Very/Extremely
3.5 avg50% Very/Extremely
3.6 avg59% Very/Extremely
4.1 avg83% Very/Extremely
3.9 avg69% Very/Extremely
1 to 5 Scale
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How helpful would the following be for you?Practitioners, Consultants, Executive Coaches (76)
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 8
0 10 20 30 40
Conflict-related content to share on social/web.
A web site for your practice/business.
CDP Assessment brochures and literature.
Information on how to better utilize the CDP in your role.
Content related to conflict management and the CDP forpresentations and proposals.
Industry-specific case studies.
Extremely
Very
Somewhat
Not Very
Not at All
3.8 avg69% Very/Extremely
3.5 avg57% Very/Extremely
3.6 avg53% Very/Extremely
3.6 avg59% Very/Extremely
4.3 avg86% Very/Extremely
4.0 avg69% Very/Extremely
1 to 5 Scale
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Open-Ended Questions:Service, Support and Other Suggestions
Total of 120 additional responses.
Feedback covered a variety of topics, but most reinforced what was asked in the initial survey question on support.
One item mentioned frequently was improvements to the online assessment application for practitioners and users.
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 91/26/2017
KEY FINDINGS
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MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 101/26/2017
Industry-Specific Case Studies
Content for Presentations and Proposals
Content to Share on the Web and Social Media
Improved Experience With the Online CDP
KEY FINDINGS
Interested in resources to assist in communicating with their clients.
AWARENESS CONSIDERATION CLOSE SUPPORT
1 2 3 4
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Conflict Cost Calculator
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 111/26/2017
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Blog Posts
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 121/26/2017
1
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Conflict Style Scales
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 131/26/2017
1
Mark Davis, Ph.D.
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Case Studies
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 141/26/2017
2
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Industry-Specific Reports on Conflict
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 151/26/2017
2
Mark Davis, Ph.D.
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Presentation Materials
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 161/26/2017
2
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Coaching and Trainer Tool Kit
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 171/26/2017
3
Coaching Tool Kit
Coaching Tactics
Coaching Activities
Coaching Tools
Print and PDF
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Quarterly Webinar Series
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 181/26/2017
3
Promoting Your
Practice
Improving Your
Coaching Skills
Expanding Your
Portfolio
Mastering Personal
Skills
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Standards for Measuring Success
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 191/26/2017
3
CTR = Click Through Ratef(x) = Unique Clicks / Unique ViewsResults can vary based on type and audience, 20% CTR is a
CVR = Converted Visitorsf(x) = Leads / VisitorsThe closer to 100%, the more optimized a landing page.
CVL = Converted Leads to a Salef(x) = Sales Transactions / LeadsConversion rates can vary, 10% to 20% is a quality rate.
CPL = Cost Per Leadf(x) = Cost / Qualified Leads HR-related contacts historically average $30 to $40 a lead.
ROI = Return of Investmentf(x) = Incremental Revenue / Marketing CostGiven a relatively low cost of goods sold, a 2:1 to 3:1 ratio is a decent starting point.
CPC = Cost Per Clickf(x) = Cost / Total ClicksResults can vary based on type and audience.
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Online Assessment: onlinecdp.org
Improvements Made In 2016
Moved from server to a virtual machine on AWS.
Hardened both the application and server to improve security.
Numerous improvements to the interface throughout the year.
Still limitation with the technology to provide the best user experience for you and your clients.
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 20
2.0
4
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Online Assessment: onlinecdp.org
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 21
2.0 Responsive and modern design to match
current branding.
4
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2.0Online Assessment: onlinecdp.org
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 22
Responsive and modern design to match current branding.
Allow for on-going improvements to features and functionality.
4
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2.0Online Assessment: onlinecdp.org
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 23
Responsive and modern design to match current branding.
Improved interface accessible by clients and customers from any location and any format.
Allow for on-going improvements to features and functionality.
4
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2.0Online Assessment: onlinecdp.org
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 24
Responsive and modern design to match current branding.
Improved interface accessible by clients and customers from any location and any format.
Allow for on-going improvements to features and functionality.
Address evolving and ever changing security and privacy standards.
4
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2.0 Timeline
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 251/26/2017
4
January 3 - 15: General Objectives
• Technology & Architecture
January 15 - 31: Initial Front-end and Backend
• Initial Graphic User Interface (GUI) and Backend
February 1 - 28: Finalize GUI and Build
• Features, Functions, Roles, Languages and Testing
March 01 - Deployment Day
• Security Review, Beta Testing and Release
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Seeking Beta Testers