Download - Expert Brand Positioning using Social Media
Expert Brand Positioning
Background
Lessons Learned
• Background does not define destination
• Everything that happens, contributes
• Passion & Perseverance
• Want & Decision
Social Media
Expert Brand Positioning
Social Media
BEFORE NOW
In the audience Have an audience
Primary Social Networks
Where to Start
Where to Start
• Connect• Converse• Contribute• Create• Customise• Convince• Convert7 C
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Socia
l Med
ia
Conversation Marketing
• Join Conversations• Lead Conversations• Add Value• Network - Network Marketing• Be Controversial• Establish Authority & Expert Position
Content Marketing
• Content Creation– You message, thoughts, opinions, activity, audio, videos
• Content Curation– Relevant news, events, discussions, thought leaders, videos
– Mention Marketing– Google.com/Alerts | Google.com/Reader– Podcasts, Audio Books
• Try before they buy
Social Capital
• Free Employees for Sales & Marketing• Research, Knowledge, Events• Your are just 2.5 people away from
transformation• Evangelists
Cost
• Website Domain .com €10 .ie €30• Website Hosting €60 per annum• Profile Photo €100• 60 Second Video €100• Customised WordPress Blog €200• Social Network Profiles Time• Start-up Cost ~€500
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