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Using Live Events to Drive SME
Innovation
Michael Boniface([email protected])
IOT Week, London
19thJune 2014
mailto:[email protected]:[email protected]:[email protected]:[email protected] -
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Schladming, Austria
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Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012
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CAR High Performance Sports Training Centre, Spain
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Live Events: Opportunities
Socio-Technical Economic
individual and community behaviours
scalingfor large-scale short-lived
communities
environmentconsidering physical,
social and ethical constraints
adaptation of content according toindividual and/or grouppreferences
real-time orchestration allowing for
adaptive narratives
unreliablesensors and devices for
detection and tracking of feature points
device capabilities both remote and ata venue
cooperative or collaborative
frameworks including dealing with
selfish or malicious users
access to a potential market, direct
sales
working with a customers customers
creation of high impact showcases,
indirect sales
engagement and collaboration withstakeholders, potentialpartners/
suppliers
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The Research and Innovation Dilemma
9
Knowledge
Money
Research
Innovation
Digital
Schladming
(SME)
Media
Connect
Pinpoint
Schladming
BLUEREENACT
NextGen
DigiDomes3D Media
In Sports
3D
Acrobatics
(SME)Live
Syncro
(Industry)
CONFETTI
Geoff NicholsonFormer VP, 3M
CARVIREN
(SME)
Qualisys
(SME)
Smart Ski
Goggles
(SME)
PlayHist
iCaCoT
Real world (production, markets)
15 Trials
5 SME, 1 IndustryEC
Funding
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Socio-technical challenges Economic challenges
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Smart Ski Goggles Experiment
How can real-timeinformationdelivered to smartski goggles enhance
user experience forskiers?
What businessmodels make sensefor data andapplicationproviders?
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Data Value Chain
Lift
Waiting
Times
WeatherNotifica-
tions
Adverts &
OffersNavigation
Social
Media
Posts
App
Provider
Customer
Lift Operator Service Provider Local Authority Local Businesses Service Provider Social Networks
Closed
Data
Free
Data
Open
Data
Personal
Data
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Smart Ski Goggles | Screenshots 1/2
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Co-Creation Methodology
Focus groups
What features should be implemented and how?
Online survey
Which features would you use and when?
How much are you willing to pay to rent or buy asmart ski goggle?
Pilot Run 1
Usability aspects Pilot Run 2
User experience aspects
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Participant Recruitment
Living Lab database
Social Media + other communication channels(e.g. poster, flyer)
Online Panel
Local partners @ Schladming
Focus groups: n= 14
Online survey: n= 1005/382 Pilot Run 1: n= 15
Pilot Run 2: n= 54
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Smart Ski Goggles Conclusions
Experimentation of a real-time information systemimplemented into a wearable data ski goggles
Technically feasible with reasonable effort
Strong support by local stakeholders needed(depending on type of data)
Users have high expectations
Easy and clear UI is essential
Smart glasses in tourism and in general have hugepotential, but security and privacy aspects have to betaken seriously
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Three important socio-economic sectors
tourism and
entertainment
culture and education
high performance
sports
Five Future Media
Internet (FMI)
technology areas
social media user generated
content
professional content
augmented reality
3D Internet
EXPERIMEDIA
(www.experimedia.eu)
Ski Races
Mountain Holidays
Olympic Sports Training
Culture and Education Productions
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Get Involved
Launching Open Access call for further
experiments in September 2014
W: http://www.experimedia.eu
http://www.twitter.com/ictexperimedia