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northernrestaurantandbar.co.uk
EXHIBIT AT NRB20
The scene here is growing so fast, to have something like this to support
it is absolutely crucial.Jason Atherton
The Social Company
The footfall that we’ve had, the leads that we’ve generated, from the first day it’s been absolutely incredible. This is one
of the those shows where there is a lot of quality in terms of decision makers.
Karan Mehta Fidelity Payment
It’s fabulous, a great place professional-wise meeting great people.
Shaun Rankin Grantley Hall
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Northern Restaurant & Bar 2020
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2020 WILL BE THE TWENTIETH YEAR OF THE
NORTH’S HOSPITALITY EXHIBITION, NORTHERN
RESTAURANT & BAR.
Data from CGA has shown that the food and drink scene in Manchester, Liverpool
and Leeds city centres has increased by an average of over 19%, whilst London recorded
barely a third of that growth. Over the last five years the major northern cities, centred around the M62 corridor, are continuing to outpace London, Edinburgh and their fellow core cities when it comes to the expansion of
their food and drink sectors.From Liverpool to Leeds, the North East
to North West and the Lake District to the Peak District, NRB20 is your opportunity to
meet, speak and do business with over 8,300 hospitality professionals.
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KEY SHOW STATS
EXHIBITORS2808,312 VISITORS
65 LIVE DEMOS, TALKS AND TASTINGS
KEY VISITOR STATS
influence or authorise buying decisions
89%said visiting NRB was
important to their business
84%visit NRB to look for
new suppliers
77%
of visitors are from the North of England
92%don’t attend any other trade show
73%
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INDUSTRY SECTOR %
JOB ROLES %
Restaurant - 23%
Pub 15%
Bars - 26%HQs - 6%Café / Coffee Shop
/ Sandwich Bar / Food Hall / Delis - 6%
Contract & Institutional Caterers - 4%
Press - 2%
LeisureVenues - 8%
Banqueting / Conference / Events / FOH / Ops - 8%
Chef - 10%
MD / CEO / Director / Proprietor / General Manager - 39%
Restaurant / Bar / Pub Staff - 10%
Head Office Based - 5%
Other- 4%
Hotel / Guest House & B&B - 7%
Streetfood,Supper Clubs Etc. - 2%
Restaurant / Bar / Pub / Manager - 23%
Restaurant - 23%
Pub 15%
Bars - 26%HQs - 6%Café / Coffee Shop
/ Sandwich Bar / Food Hall / Delis - 6%
Contract & Institutional Caterers - 4%
Press - 2%
LeisureVenues - 8%
Banqueting / Conference / Events / FOH / Ops - 8%
Chef - 10%
MD / CEO / Director / Proprietor / General Manager - 39%
Restaurant / Bar / Pub Staff - 10%
Head Office Based - 5%
Other- 4%
Hotel / Guest House & B&B - 7%
Streetfood,Supper Clubs Etc. - 2%
Restaurant / Bar / Pub / Manager - 23%
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Northern Restaurant & Bar 2020
MARKETING CAMPAIGN FOR NRB19
PRINT MATERIAL
100,000 leaflets were printed and distributed by the following means: Regional inserts in publications including The Caterer, Restaurant Magazine and Morning Advertiser. Leaflets delivered into hospitality outlets in Manchester city centre, Chorlton, Didsbury, Knutsford, Alderley Edge, Wilmslow, Hale, Liverpool, Chester & Leeds.
DIRECT MAIL CAMPAIGN
60,000 copies of the exhibition preview were mailed to operators across Greater Manchester, Cheshire, Lancashire, Merseyside, Yorkshire, East Midlands & North East. The preview included the full theatre programmes as well as details of the Kuits NRB Top Fifty.
EMAILS
Over 255,000 emails were sent out from 1 January – 31 March 2019 announcing NRB, encouraging ticket registration and promoting the various events and activities taking place throughout the two days. The average open rate is 28% and average click through rate is 27%.
ADVERTISING
Northern Restaurant & Bar was advertised in print and online with a variety of industry titles including The Caterer, Class, Restaurant Magazine, Big Hospitality and Morning Advertiser.Total paid for reach: 1.03m
THE NORTH’S HOSPITALITY EXHIBITION
19–20 MARCH AT MANCHESTER CENTRAL
NRB19 is sponsored by
GET FREE EXHIBITION TICKETS AT
NORTHERNRESTAURANTANDBAR.CO.UK
19-20 MARCH 2019MANCHESTER CENTRAL
Hold-0265 NRB19 Press Ad A4.indd 1
16/04/2019 16:26
SHOW GUIDE
An 80 page guide to the exhibition was handed free to all visitors. The guide profiled all exhibitors and included theatre timetables, feature content and an exhibition floorplan.
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Clare Tams
From: Northern Restaurant & Bar 2019 <[email protected]>
Sent: 29 April 2019 14:25To: Clare TamsSubject: Test - Your NRB19 Show Preview
Less than two weeks until NRB19 Having problems viewing this email? View in browser.
LESS THAN TWO WEEKS TO GO UNTIL THE NORTH'S HOSPITALITY EXHIBITION
NRB19 is less than two weeks away. Below you will find a preview of what's happening at the North's hospitality exhbition, covering all areas of the industry from Michelin star chefs and plant-based fine dining to food & wine pairing and a national cocktail competition final.
Northern Restaurant & Bar's 280 exhibitors supply everything a flourishing and ambitious business needs, so whether you're looking for new tills or staff uniforms, tableware or kitchen equipment, make sure you browse the list of exhibitors to help plan your visit.
NRB19 takes place 19 & 20 March at Manchester Central. Get your free trade-only ticket now and avoid the queues.
GET YOUR FREE NRB19 TICKET
CHEF LIVE Watch the region's best chefs cooking live. This year's lineup includes Mark Birchall, Shaun Rankin, Mary-Ellen McTague and Michael Wignall. Chef Live Timetable
DRINKS LIVE See experts in their field share their knowledge and expertise of the drinks industry, and don't miss the Ms Better's Bitters national cocktail competition final. Drinks Live Timetable
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HIGHLIGHTS
804m PR reach
635k paid for advertising reach
103.9k website views
280 exhibitors
65 demos & tastings
8312 visitors
24.5k social followers
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Northern Restaurant & Bar 2020
Albert’s Schloss Arc Inspirations Black Dog BallroomBrewdogBunch Natural Wine BarBundobustCamerons’ BreweryCane & GrainChaophrayaCheshire Cat Pub & BarsChester ZooChilli BananaCity District GroupCosy ClubCottonopolis Food & LiquorCrafted ProjectsCrowne PlazaCultureplexDidsbury Park HotelEclectic Hotel GroupEi GroupElite BistrosEvunaFayre InnsFazenda Filmore & UnionFrederic Robinson BreweryGorillaGraffiti Spirits GroupGrand PacificGreat John Street HotelGreene KingGuilty By AssociationGusto Restaurants
Harvey NicholsHawksmoorHickory’s SmokehouseHilton Manchester DeansgateHispiHotel Football Iberica ManchesterImagine InnsImpossible ManchesterIndividual RestaurantsInn Collection GroupIvy SpinningfieldsJ W LeesJames Martin ManchesterJoseph BenjaminLe Cochon AveugleLevanter & BaratxuriLiar’s Club GroupLiverpool Football ClubLiving VenturesLosehill House HotelManahattaManchester Airport GroupManchester ArenaManchester United Football ClubManchester235 Casino MarayMarram GrassMarriott HotelsMarstonsMelia Hotels InternationalMisson MarsMitchells & Butler
MOJOMoor Hall Restaurant with RoomsMowgli Street FoodMr CoopersNew World Trading CompanyNicholsonsNorth Bar / North Brewing CompanyNorthcoteNutters RestaurantParkers ArmsParogon PubsPeak InnsPivovar / The Tapped Brew CoPizza Luxe GroupPlyPorta TapasPrincipal HotelsPunch TavernsReds True BarbecueRevolucion De CubaRevolution Bars Group PlcRoc & RyeRose Four GroupRoskiRosso RestaurantRoxy LeisureRoyal Birkdale Golf ClubRoyal Northern College of MusicRudy’s PizzaSapporoSeafood Pub Company
SolitaTampopoTariff & DaleTast Cuina CatalanaTate LiverpoolTattuThai Leisure GroupThe AlchemistThe Head Of SteamThe LowryThe Lowry HotelThe Midland HotelThe New World Trading Company The Star At Harome/Star Inn The CityThe Victorian Chophouse CompanyThe White Swan at FenceTimothy TaylorToastie TavernsTokyo IndustriesTre CiccioTRG ConcessionsTrust InnsUmezushi LtdVaulkhard GroupVeenoVictoria WarehouseWhere The Light Gets InWildsmith HotelsWine And WallopWood ManchesterYang SingYard & Coop
EXAMPLES OF THE 8,312 OPERATORS WHO ATTENDED NRB19
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SPECIAL EVENTS
Announcement of the annual powerlist of the top fifty operators in the North of England with three special achievement awards.
NRB’s annual debate featuring panel discussions with guest chair and headline speakers.
A unique new networking initiative to introduce the North’s hottest hospitality entrepreneurs to its leading professional advisors from law, insurance, banking, training, property, management consultancy and recruitment.
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Northern Restaurant & Bar 2020
Theatre SponsorshipPut your brand directly in front of the Northern Restaurant & Bar 2020 audience in our most popular features. Chef Live, Drinks Live, Market Kitchen, and Grape & Grain are busy with a packed timetable throughout the two days featuring Michelin starred chefs, renowned bartenders and talented experts.
Special Event SponsorshipAlongside the exhibition a number of special events take place for dedicated, specialist audiences. The NRB Debate hosts a panel discussion and one on one interview with a leading industry figure. The NRB Top Fifty awards celebrate the top fifty hospitality operators in the North. NRB Future is a invite-only lunch for ground-breaking operators in the North. Align your brand with any of these special events to tap into their dedicated top-level audiences.
Showguide AdvertisingThe official showguide for Northern Restaurant & Bar 2020 will be handed out to visitors as they enter the hall. The showguide includes timetables and details of all the theatre demonstrations and competitions taking place, a floorplan, and a list of exhibitors. Maximise your presence in the official showguide by advertising or placing your logo alongside your exhibitor entry in the directory.
SPONSORSHIP AND ADVERTISING OPPORTUNITIES
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Northern Restaurant & Bar [email protected]
01457 866 683
@NRBManchester /NRBManchester @NRBManchester
TO BOOK YOUR 2020 STAND AND DISCUSS SPONSORSHIP OPPORTUNITIES CONTACT
EVENT DIRECTOR ANDY CLAYFIELD
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Northern Restaurant & Bar 2020
northernrestaurantandbar.co.uk
@NRBManchester /NRBManchester @NRBManchester