Download - Exaget MTF presentation 2012
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your listeners.your ads.connected
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Brings
Targeted Advertising
to the World of
Audio Broadcasting
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Broadcasters want more revenue from ads
Advertisers want measurable ROI on their spend
Listeners want less but more meaningful ads
PROBLEM
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User tailored audio ads insertion
By
exaget Service Platform
ADVERTISERS PROVIDE ADS
AUDIO BROADCAST STREAMS ITS PROGRAMS
THE RIGHT AD IS DELIVERED TO THE RIGHT
LISTENER
u tune me
exaget SERVICE INSERTS TAILORED ADS INTO EACH
STREAM
SOLUTION
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Increased Value of Ad Spot. New Advertisers (local players)
Timely Audience reach and impact measurement New Broadcasters (Podcasters, niche radios)
Improved Listener Satisfaction
THE BENEFITS
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THE OPPORTUNITY
33 Billion $ spend in audio advertisement
in 2012 *
* Magnaglobal 2011Adveritsing forecast ** Radio Advertising Bureau (UK) *** RAJAR Q2 2012 Figures
£15 **
x listener AVARAGE AD REVENUE 6-8x
more revenue INCREASE BY TARGETING
£100 x listener
POTENTIAL AD REVENUE
18% *** ADULTS LISTENING RADIO ON MOBILE
20-25% YOY GROWTH
with
In UK
7000 ACTIVE LISTENERS
ONLY NEEDED
TO REACH 700K €
2013 TARGET REVENUE
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THE TEAM
SHANKAR MEEMBAT
CEO
• 20+ years of experience in Mobile industry
• 10+ years of B2B Sales • 5+ years in taking NOKIA services
to market • 5+ years in marketing SAMI
KIVISAARI CTO
• 15+ years in Mobile development and project management.
• R&D Manager for Nokia Store through successful launch.
• Project Management at Digia, Nokia & Comptel
ANTONIO GUADAGNO LEAD DESIGNER
• 14 years in Software Development and User Experience within NOKIA
• Proven track record in UX Strategy, Interaction Design and User Research
• Both mobile and desktop applications design. LIAM
CARTON LEAD ARCHITECT
• Experienced IT Director / CTO • Successful background in large scale
design, architecture and development in companies such as DHL aviation.
• Experienced Entrepreneur
HANNU PANKAKOSKI LEAD PROJECT MGR
• Senior IT and telecoms professional having long experience from software product business.
• 10 years in software R&D and product management at NOKIA
• Consultant in Information security
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TEAM ADVISORS
Valto Loikannen, Entrepreneur and Advisor A serial entrepreneur, currently CEO, Grow VC and Advisor, Enterprise Helsinki
Ajith Menon, Producer, Arab Radio Network 10+ years in the Music/Radio industry. Worked in innovative satellite radio network. Currently responsible for Indian programing in UAE’s leading Radio network
Sebastian Mathewkutty, Co-Founder & CEO at Timbre Media 13 years of experience in Radio business development and management. Timbre Media is India's first multi-platform and multi-genre radio company
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THE COMPETITION
Broadcasters Radio Sales Agencies
Web Ad serving
platforms
Tech / Platform
Providers
SPOTIFY
PANDORA
ABSOLUTE RADIO
FIRST RADIO SALES
CARAT MADVERTISE
SMAATO TARGET
SPOT LIMELIGHT NETWORKS
ADSWIZZ COMMISSION
JUNCTION
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THE TIMELINES
….. – Oct 2012 Nov – Jan 2013 Feb – Apr 2013 Apr – ……
Development of Client and Backend
Friendly user trials
Pilot Launch
New Broadcasters
UK Market Global Market