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9 maart 2011
Rush hour avoidance
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Rush hour avoidance 2
Contents
• Concept• General Approach• History of projects• Practical issues• Results; 20% reduction in trips
– Characteristics of participants– Effects and altered behaviour– Lessons
• Continued implementation– Successful projects: over 10.000
participants– New concept: Mobility leasing
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Rush hour avoidance 3
Concept
• Target audience: car commuters on a specific corridor
• Reward volunteers with a small fee for each morning not travelled during rush hour
• People will find optimal alternatives
• Scientific experiment with practical consequences
• Later: measure to mitigate road works
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Rush hour avoidance 4
General Approach
• Number plate recognition • Invite frequent commuters (>4 times
a week)• Install On Board Units• Hand out smart phones and PT
discount cards• Measure rush hour avoidances and
monitor behaviour
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Rush hour avoidance 59th of March, 2011
Measuring rush hour avoidances in the network
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Rush hour avoidance 6
Finished and ongoing projects
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2006: Zoetermeer – the Hague experiment
2008: Gouda-Zoetermeer-the Hague extended experiment
2009: Public Transport Utrecht-the Hague
2007: Bridge Hollandse brug, road works
2008: Bridge Moerdijk, road works
2009: Bridge river Waal, road works
2011: Region Arnhem-Nijmegen, road works
2011: City centres of Den Bosch, Eindhoven
2011: Employees of companies in the Hague
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Rush hour avoidance 7
Practical: Selection of volunteers
• Camera’s combined with publicity• Number plates address; privacy• Max. 1 participant per address• Record all number plates per address
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Rush hour avoidance 8
Practical: Effects of Reward
4 euro seems to be optimal
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Rush hour avoidance 9
Practical: Front- and backoffice
• Customer relations important• Keep it simple: technical innovation
as pay by mobile had to be cancelled• Participants appreciate a helpdesk
by phone• First trial, 340 participants: o,5-0,75
fte
• Backoffice complex due to multiple project partners
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Rush hour avoidance 10
Practical: Press and Politics
• Handing out money: sensitive subject
• Monitizing mobility: very sensitive
• Present as scientific experiment• Shout out good results
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Rush hour avoidance 11
Practical: Fraud
• Fraud is possible• Back-up monitoring• Measurement of entire network• Scan for abnormalities in data
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Rush hour avoidance 12
Results: Participants
Participants are:• Flexible in working hours• High education• Family
Non-Participants:• Can’t change their working hours
(40%)• Forgot to register (25%)• Don’t want to change (20%)
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Rush hour avoidance 13
Results: Numbers
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Spitsmijden 1
2006
Spitsmijden 2
2008
Spitsmijden 2 (PT) 2009
FileMijden A6
2008
Slim Prijzen
2009
Route A12 Zoetermeer -The Hague
A12 Gouda - TheHague
train route Utrecht- TheHague
Hollandse Brugduring road works
Waalbrug during road works
Reward €3-€7 €4-€8 20% discount
€4-€6 €4
Invited 3500 3600 2500 7500
Participants 340 771 124 2900 6600
Avoidance/day
70 160 123 500-800 1300
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Rush hour avoidance 14
Results: Alternatives used; time
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Rush hour avoidance 15
Results: Alternatives used; mode
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Location
Work at
home
Other
Bicycle
Bus
Train
Carpool
Car
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Rush hour avoidance 16
Lessons
• Price incentive is an effective instrument
• Change in time easier than change in mode
• Incentive required to sustain change• Involve employers to empower
employees• Offer many alternatives; they will all
be used
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Rush hour avoidance 17
Current and future projects
• Scientific experiments were succesful
• Current projects focus on mitigating road works
• Largest so far: SlimPrijzen over 10.000 participants
• Road pricing cancelled; alternative price incentives important
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Rush hour avoidance 18
Spin-off to the future: Mobility leasing
• Number plate recognition found high share of lease cars in rush hour
• Offer mobility budget to employees• Offer cheaper alternatives to
employees• This creates a financial incentive to
adopt behaviour• A new way to introduce time-
dependent cost of mobility
• Currently pilot starting up in Maastricht
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Rush hour avoidance 19
Questions…
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