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© W. J. O’Toole
Events Feasibility and Development Series
Who am I
William O’Toole
www.epms.net
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© W. J. O’Toole
Working with local event managers and stakeholders
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© W. J. O’Toole
Consultant in Saudi Arabia
• Develop the national strategy
• Enabled regional events strategy
• Develop tertiary courses
• Increase event competency
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© W. J. O’Toole
Hareed Festival at Jizan Islands
Chasing the parrot fish (hareed)
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© W. J. O’Toole
“The 2009 Al Jouf Olive Festival events conclude with
SR 29.2 million from 545,000 visitors”
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© W. J. O’Toole
Ha’il Desert Festival
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© W. J. O’Toole
Working with events around the world: e.g. the Curry Festival
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© W. J. O’Toole
Developing events : Lord Howe Island : Return of the Phasmid
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© W. J. O’Toole
Originate and advise
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© W. J. O’Toole
Event training workshops
• Aqaba (Jordan)• Riyadh, Hail,
Jeddah, Taif, Damman…
• Khartoum• Entebbe• Singapore• KL• Sydney
Brisbane Perth Adelaide….
• San Antonio, Boston…
• Edinburgh..• Caen,
Deauville..
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© W. J. O’Toole
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Events Feasibility and Development Series
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William O’Toole
www.epms.net
Signage at eventsSignage at events
Event project management system
Event project management system
Who am IWho am I
Tips on delegating tasks
Tips on delegating tasks
Events StrategyEvents Strategy
Events as assetsEvents as assets