Download - Event Sponsorship Presentation
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Definition 1: A partnership between anorganization or event in whichthe sponsor publicly endorses an activity andties its reputation with
that of the organization or event beingsponsored.
Definition 2 : sponsorship is a business relationshipbetween a provider of funds ,resources or services andan individual, event or organization which offersin return some rights and association that may be usedfor commercial advantage
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individuals
private companygovernment agencies
industry associations
educational institutions.
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naming rights for event venuesmedia coveragestaging or performancestelecommunications expensesIT support
overall sponsorship of the eventphysicals itemsfood and beverageentertainment
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5 major categories :
i. broad corporate and social objectivesii. product/ brand-related objectivesiii. sales objectives
iv. media coveragev. corporate hospitality
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Activities associated with sport and recreationattracted the most business sponsorship comparedwith the other activities surveyed, namely community
service and welfare health, education and training,environmental activities, and arts and culture.
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Sponsorship packagesValue in kind
Naming rights
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Sponsorship negotiation and event planning must be
significant. Some major event like FIFA WORLD CUP need 4
to 5 years for confirmation of big sponsor.
WHY sponsorship need to be confirm ?To make sure all the major sponsor name can be align , and avoid anyincompatibility
Brochures and poster Official website information Ticket Merchandize Tee shirt Signage Catering and hospitality
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Evaluation is an essential in sponsorship arrangement
Target potentialsponsor
Specific, measureable ,sponsorship objective.
Finalize sponsorshipplan
implementation
Evaluate success ofplan
Feedback to sponsor.
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Big event like Rugby world cup, fifa world cup, ozzfest,
MTV world stage usually come with their ownmerchandise.
For example like free cd, caps, tee shirt and many more.
To create tangible reminder of their event experience
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