Ethnography, Design, Innovation, Marketing

Not an MBA8/27/2008

http://notanmba.com/

What is consumer ethnography?

http://www.ethnographic-research.com/bookstore/

http://notanmba.com/

Why do consumer ethnography?

http://notanmba.com/

Who does consumer ethnography?

http://notanmba.com/

Yesterday: from the ivory tower

http://notanmba.com/

The information revolution

http://notanmba.com/

Design: icing or cake?

http://notanmba.com/

Gravity Tank: from ink pen to corporate strategy

http://notanmba.com/

Decathlon’s two-second tent

http://video.google.com/videoplay?docid=-7042849613217720104

http://notanmba.com/

Design thinking is subversive

http://notanmba.com/

Electrolux

http://notanmba.com/

Radical or pragmatic?

http://notanmba.com/

I+M=V