![Page 1: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/1.jpg)
@NatRecordsScot #DataFest17
Esther Roughsedge,
Demographic Statistics, NRS
Data visualisation
![Page 2: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/2.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
What will I cover?
What we have done + how + tips
Focusing on:
Twitter use Infographics Interactive
visualisations
![Page 3: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/3.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
Why do this?
We have lots of information and data
• We should maximise their impact by:
reaching a
wider audience
promoting
our messages
![Page 4: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/4.jpg)
• Self-contained
visual stories
• Easy and quick to
understand
• We produce one for
each of our main
publications
Infographics
![Page 5: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/5.jpg)
@NatRecordsScot #DataFest17
![Page 6: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/6.jpg)
• Free software
• Vector graphics
software
• Used for creating and
modifying images
• Lots of tutorials online
• Lots of other software
is available
Inkscape
![Page 7: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/7.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
Alternative types of software
For infographics etc
• Some contain standard, easy-to-use
templates for infographics, e.g. Piktochart
(We create our own templates)
• Statistical data visualisation software e.g.
Tableau
(We create charts in Excel or R)
![Page 8: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/8.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
Images
Can create or modify images
• Lots of sources are available, e.g:
– Flaticon.com
– Freepik.com
• We import images/charts into Inkscape to
modify, e.g:
![Page 9: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/9.jpg)
@NatRecordsScot #DataFest17
Example
![Page 10: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/10.jpg)
Tip: Outline the
story first
![Page 11: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/11.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
Interactive data visualisations
Allow users to explore / manipulate content
themselves
![Page 12: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/12.jpg)
https://scotland.shinyapps.io/babynames/
Example: Baby names
![Page 13: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/13.jpg)
https://scotland.shinyapps.io/household-projection-variants/
Example: household projections
![Page 14: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/14.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
R/Shiny
R-project.org
• R is a free software environment for
statistical computing and graphics.
• R package that enables you to write
interactive web applications entirely in R.
• Lots of other options are available.
![Page 15: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/15.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
Shiny app hosting (shinyapps.io)
For hosting interactive web applications produced
using R
![Page 16: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/16.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
Helps reach a wider audience
• In February, @NatRecordsScot had 93,000
page impressions
• Newspaper circulations are falling
– Scotsman print circulation = 23,000
– Herald = 34,000
– Daily Record = 191,000
![Page 17: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/17.jpg)
@NatRecordsScot #DataFest17
Examples of NRS tweets
Factual Announcement
Topical
![Page 18: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/18.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
Twitter tips
To maximise impact
• Tweets act as a ‘hook’
• Keep it simple
• Each tweet should stand alone
• Include a link – Counts as 23 characters
• Hashtags enable users to search Twitter by topic – e.g. #DataFest17
• Look at similar Twitter accounts for ideas
• More advice from GSS Social Media Guidance – bit.ly/2fo3idm
![Page 19: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/19.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
Including images increases engagement
Images can get truncated on mobile devices
Twitter image
2 x 1
Your image
2 x 4
NRS Twitter
template
![Page 20: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/20.jpg)
@NatRecordsScot #DataFest17
If possible
• Include an image
• Ask a question
• Make it personal
![Page 21: Esther Roughsedge, Demographic Statistics, NRS · For infographics etc •Some contain standard, easy-to-use templates for infographics, e.g. Piktochart (We create our own templates)](https://reader034.vdocuments.site/reader034/viewer/2022050213/5f5eeb76915cbf63ea47e6e4/html5/thumbnails/21.jpg)
@NatRecordsScot #DataFest17 @NatRecordsScot
Contact details
See our work: www.nrscotland.gov.uk
More advice: bit.ly/1y00mp9
(Government Statistical Service)