Download - Ericsson presentation 17 jan 2011
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Interactive, mobile & immersive learning
EricssonJanuary 17, 2011
Dan Grönstedt,vd, Gronstedt Group
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500 million Facebook users
80 million mobile gamers in the U.S.
300,000 apps in the App Store (5,400 educational) down loaded 7 billion times
The world is changing…
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Gronstedt Group
• Gronstedt Group startades 1997 av doktor Anders Grönstedt, examen från Handelshögskolan, fd professor i marknadskommunikation vid University of Colorado.
• Kontor i Stockholm och Denver, Colorado.• Kunder vi arbetat med i Sverige 2010: Ericsson, SEB,
Unionen, Moderaterna, MQ och Birsta City.• 2007 vann vi Guld i en av världens högst rankade elearning-
tävlingar, Brandon-Hall Excellence in Learning Award, i den största klassen, Custom Content.
• En säljträning för Ericsson, som internt inom Ericsson utnämnts till den ”mest framgångsrika elearningen någonsin”. Genomfördes av 16 000 personer, mer än 100 procent av målgruppen.
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Students are changing
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Your training is not…
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©2006 Gronstedt Group, Inc
“Virtual class room”
= “Motorized horse carriage”
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©2007 Gronstedt Group, Inc
The best that can be said about most eLearning:Gives you the sensation of coma without the worry and inconvenience.
©2007 Gronstedt Group, Inc
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6 Design principles for disruptive learning
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1. Tell a story
Example: Story-centered, character-rich, video-based simulations for United Healthcare division
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Webisodes shot in the “mockumentary” style of “The Office”
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Project Sales is another great example…
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Brand Basics
Example: Ericsson training.
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Stories can be told with professional television-style video…
… or do it yourself, YouTube-style video on the cheap
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Litet för att inspirera…
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Använd riktiga människor och riktiga historier!
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Tips: Trailer/reklamfilm
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2. Gamification of everything
Points, badges, levels, time-pressure, challenges and rewards to engage reps.
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Gaming: America´s Army
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Gaming: NASA
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3. Make it immersive
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Half-day hurricane shelter simulation for NYC
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Next-gen browser-based virtual worlds developed in Unity
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Role play
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Loyalist College Second Life Border Simulation
Loyalist College Border simulation
Cla
ss
r
oo
m
Vir
tual
wo
rld
Vir
tual
wo
rld
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Walk inside of products
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Drive products
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3D data visualization
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Scale and perspective
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4. Make it social
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Lifestore, SharepointTechnology for good… Mer Social media-
specifika sajter kan sättas upp!
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Company internal YouTube and social networks
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©2007 Gronstedt Group, Inc
5. Make everything mobile
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Death of Flash? Probably…
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Podcasts
Games and simulations
Mobile killer apps
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6. Make it fun
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Och om det inte är (1) roligt, så ska det vara (2) spännande eller (3) berörande.
Helst två av tre!
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“First they ignore us, then they laugh at us, then they fight us, then we win." Mahatma Gandhi
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Disruptive design principles
1. Story telling
2. Game
3. 3-D immersive
4. Social
5. Mobile
6. Fun
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