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Presented by-
Archana Gupta
Manju Gupta
Harshala Kene
Ketki Parulekar
Akanksha Saxena Deepti Shimpi
Taruna Varliani
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Entertainment Industry in India
It has out-performed the Indian economy
One of the fastest growing sector in India
14th largest E&M market in the world with
industry revenues contributing about 1% of its
GDP
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Entertainment Industry in India
It is divided into following segments-
Films
TV
Print
Radio
Music
OOH
Animation & VFX
Gaming
Digital Advertising
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Entertainment Industry in India
Overall Industry
Size (in Rs. Cr)
2011 2012 Growth in 2012
over 2011
Films 9290 11240 21%
TV 32900 37010 12.5%
Print 20880 22410 7.3%
Radio 1150 1270 10.4%
Music 900 1060 18.1%
OOH 1780 1820 2.4%
Animation & VFX 3100 3530 13.9%
Gaming 1300 1530 17.7%
Digital Advertising 1540 2170 40.9%
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Film Industry in India
Most important form of entertainment
Largest in the world in terms of films produced
(Approx. 2000)
8thLargest in case of Box Office Collections
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1stFilm
Indian Film Industry was born in 1899 with the
production of a short film Flower of Persia & the
first full-length motion picture Raja Harishchandra
was produced by Dadasaheb Phalke in 1913.
Hollywoods birth happened 11 years later in 1910
with a Biography melodrama.
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Production of Films
India is the Largest producer of films in the
world.
US is the third largest producer of films in the
world.
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Consumer Spend
4
1.7
0
1
2
3
4
5
US India
Movie watches avg in the year
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Average Ticket Price
7.9
0.7
0
2
4
6
8
10
US India
Avg Ticket Price in USD
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3D Movie Scope
In India, 3D Movies are on a rise. Customers
are willing to pay Rs. 50 to 100 more for a
good quality 3D film in India
In US, customers are reluctant to pay
surcharge for a 3D film.
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Technique
The action techniques of the Bollywood cant stand the techniques
of Hollywood.
Bollywood is still growing in the field of fabulous stunts and action
movies.
I cant forget to mention that in recent times many Bollywood
movies has came out with fantastic action sequences which are
marvelous and stands with comparison to Hollywood.
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Technique
Hollywood is considered very far away from the reach
of Bollywood in techniques.
Hollywood is considered for its fabulous stunts and
action movies & those are well organised.
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Budget
Bollywood cant afford huge expenses as they have a
great fear about losing it.
As we all know a small amount of audience prefers to
watch hardcore action movies in Bollywood.
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Budget
Hollywood is considered as the riches industry in
comparison to Bollywood.
They can spend a high amount of money on their
technology, technical staff, and technicians.
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Cloning
Original
Godfather (1972)
Dead Poets Society (1989)
Paycheck
A Perfect Murder (1998)
Clone
Sarkar (2005)
Mohabbatein (2000)
Krrish(2006)
Humraaz (2002)
& many more
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Audiences Preference in India
Small amount of audience loves watching hardcore action movies.
Loves watching romantic movies and comedy movies.
Viewers and supporters of Indian cinema could never see movies without
dancing and singing
Indian Movies seem to entertain their viewers through their energetic
dancers, colorful and cultural-oriented costumes, passionate moves and
spectacular settings.
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Audiences Preference in US
Great amount of audience loves to watch
hardcore action and fiction movies.
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Growth
25%
21.00%
19%
20%
21%
22%
23%
24%
25%
26%
US India
CAGR in 2012
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Annual revenue of 2012
India
2439396056
US
$7,719,554,034
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Piracy
$5.5 billion in lost annual earnings among U.S
workers
141,030 jobs lost
$837 million in lost annual tax revenue
$20.5 billion in lost annual output to all U.S.
industries
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Piracy
Around Rs.60000 crores are lost due to piracy.
Alongside, more than 1,00,000 jobs are lost directly
as a result of theft and piracy, afflicting Indias
entertainment industry.
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Top ten countries included in
Piracy
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The US is on 17.2%
The effects of counterfeiting and piracy on
Indias entertainment industry, estimates the
piracy rate at 60%.
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US-India Initiative (Anti-piracy)
India (the world's largest film industry by volume), and US (the
world's largest film industry by revenue)
Estimated that the Indian entertainment industry is losing some 80%
of its revenue to counterfeiting and piracy, and this directly
threatens the very viability and existence of these industries
The US-India Business Council has launched the "Bollywood-
Hollywood Initiative" with the Federation of Indian Chambers of
Commerce and Industry (FICCI).
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US-India Initiative (Anti-piracy)
Initiative includes a groundbreaking survey financed by USIBC to
determine the true cost of piracy and counterfeiting to the Indian
entertainment industry; a push to ensure India's adoption of Optical
Disc Legislation to combat piracy; a campaign to raise public
awareness of the detrimental affects of piracy to India; and a drive to
US-India governmental cooperation in combating international,
cross-border piracy - particularly of Indian films in the US and othercountries as well as US films in India.
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Top Stars Salaries
Bollywood Actors receive as much as $4 million for each film
while actress receive the half the amount per film.
Hollywood actors receive between $25 Million to $ 30 Million
per film while actress receive between $15Million to 20 Million
for each film .
This is about 10 Times as much as Bollywood Stars get .
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Price Regulation
According to the TRAI rules inflationary pricing rates are
fixed.
Directors and producers decide the budget and profits.
Later local bodies implement various taxes Which Decide the
Actual cost.
In U.S FCC (Federal communication Commission ) Decides
the same .
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Censor boards
The Central Board of Film Certificationstatutory censorship and
classification body under the Ministry of Information and Broadcasting,
Government of India.
It assigns certifications to films and publications for exhibition, sale or hire
in India
After Reviewing the contents in movies these censor board allots various
types Certificates (U,UA,A,S)
Similarly in U.S Motion Picture Association of America gives the rating
to Hollywood Movies .
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Censor Board MEANING MPAA
U UNIVERSAL OR
GENERAL
G
UA UNDER
GUIDANCE
PG
A Only Adults NC-17
Indias place in the world:
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Indias place in the world:
Comparison with global
trends Screening of 3D films helping raise ticket prices.
Digital cinema boosting cinema advertising revenues.
Electronic video expanding at the cost of home video.
Electronic distribution of movies on rise globally.
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Key trends
Content driven films given big budget films a run for their
money
Eg: The Dirty picture, Kahaani, paan singh Tomar, and vicky Donor.
Regional cinema producing some of their biggest hits,
attracting Bollywood production Houses
Gabbar Singh, the Telugu remake of Dabangg has grossed over 150
crore INR.
Nanban,the Tamil remake of 3 Idiots has collections of over 165 crore
INR.
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Increased Digitization leading to wider release, higher
collections.
Ek tha tiger -3300 screens
From Sydney with love-900 screens
Films increasingly using social media and other innovative
marketing forms
Key trends
Experimentation with new
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Experimentation with new
modernization models for the
home video segment.
Home Video segment continued declining
Sales of film CDS and DVDs are shrinking
Shifting to new age media platforms
i.e. YOUTUBE using mobile phones Tablets.
You Tubes Box office channel has over 1500 films that viewers can watch free.
Reliance and rajshri have now started offerings apps and websites that
allow viewer to rent or stream films.
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