Website style guide
Digital evolution
Online users
• sit forward – magazine readers sit back• task-focused• no attention span• short on time • rarely get to the end
Users scan the page, picking out words, sentences and visual cues.
Scan reading
Golden rule; the rule of 2s
1st two words in headline1st two lines in para1st two paras
It’s important for users and search engines
Headline replicates in URL and H2, so important to frontload with keyword
In time, we’ll be more tactical with our content
Backlinks
•Contact websites that can, and would want to, write about your story•Ask them to include a link in their content, back to yours
Anchor text
•Make sure backlinks are a hyperlinked keyword, so ‘regional funding’ rather than something generic like ‘Enterprise Europe Network’ or ‘EEN website’
Backlinks and anchor text boost your content’s SEO credibility
Make sure you include alt text that describes the image – important for Google
Blog about your workwebsite > news & stories > blog
How does your traffic perform on site? …UTM you links
utm_source=south_eastutm_medium=emailutm_campaign=newsletter(campaign term)(campaign content)
http://www.enterprise-europe.co.uk/content/news/2015/08/regional_funding_opportunities_launched_by_uk_government_and_leps/?utm_source=south%20east&utm_medium=email&utm_campaign=newsletter#5587
Preparing for the next generation site
spend approval
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