Download - Engl final
ENGLISH FINAL ASSIGNMENT
Topic: Analyses of
businesses on different settings.
Group members:• Parham Farhadpoor • Hasan Rubayet• James Moy Chin Hoong
VS
CHINA HOUSE
• Founded by Narelle McMurtrie • October 2011• Contact number: 04-2637299• Main Products
~ Homemade cakes
• Open daily
~ Mon-Fri 0900am-1200am
~ Sat & Sun 0900am-0100am
Motive(s) for starting the business
• To portrait the fusion of heritage & modernity• Unique for heartening the art culture around Penang
Island
OTHER products or services sold in CHINA HOUSE• Bar• Vine Store• Fine Dining• Restaurant w/ special signature dish
E.g. Ginger Buds Spaghetti
w/ grilled chicken
OTHER products or services sold in CHINA HOUSE (Con’t)
• Reading space• Galleries • Art Space
- Which named as VIC
The recent development in CHINA HOUSE
• Upgraded the coffee machine • Added WI-FI• Gisela & Marcella Mueller Art &
Photography Exhibition
Number of competitors in their respective
geographical market
• The Twelve Cups • Edelweiss Cafe• Lighthouse Coffee• Kopitan Classic • Rainforest Bakery & Pastry • TRAFFIC • Campbell house • Brix & Baume
Top 3 competitors of CHINA HOUSE
• The Twelve Cups
• Founded in 2012• 10 minutes walking distance away
from CHINA HOUSE• Main Products
- Crepe Cakes & Coffee
Coffee Affagato
1st
• Lighthouse Coffee• Founded in 2006• 10-15 minutes walking distance
away from CHINA HOUSE• Main products
- Coffee & non-coffee based beverages
- Cakes
Top 3 competitors of CHINA HOUSE
2nd
Dilmah Tea
• TRAFFIC• Kitchen, bar & music
room• 10 minutes walking
distance away from CHINA HOUSE
• Main products- Western Food & beverages
Top 3 competitors of CHINA HOUSE
3rd
• Is hard to start up a unique café • Hard to find antique • Renovating without changing original look• Planning of menu
Obstacles & challenges
Strategies used & specialty
• 5 lounges in 1 café• Comedy or musical performances during
weekends • Used paper instead of table clothes • Maintain the traditions of the building• Bring in the art cultures and traditional
into the 21st century
Weakness• Private parking space
- Need to park by the road side• The space in the café is limited
- Too crowded• Lighting is not good enough
Improvements• Provide private parking spaces• Add more tables and chairs
(expansion)
DR. CAFE COFFEE
• Founded by Mr. Yousef S. Al Rajhi• 1997 • Contact number: 800 122-8222 (Available 24/7)• Main Products
~ Coffee & Teas • Open daily
~ Mon-Sun 0830am-1030pm
~ Friday CLOSED
History of Dr. Café Coffee• Exploring the world & visiting coffee houses • Searching for the perfect cup of coffee• Inspired during his journey at Yemen• Focus of interest to meet and socialize with
friends • Passion for coffee• Started first coffee shop (kiosk bar) in a small
shopping mall in 1997
Motive(s) for starting the business
• Belief & love of the magic beans (coffee)
• Preserve the classic value of coffee traditions in a new way
OTHER products or services sold in DR. Café • Fruits juice & cocktails• Franilla • Food• E.g. Cakes, sandwiches, donuts & etc.
• Coffee and Tea bags• Merchandise • E.g. Tumbler & Coffee Brewtech
The future development of DR. Café
• Focusing primarily on Middle East and Asia Pacific market
• More than 650 branches • In 2015
• Namoo bistro • San Francisco Coffee• The Red Beanbag• O’briens – Irish Sandwich Café • Marmalade Café
Number of competitors in their respective
geographical market
• San Francisco Coffee• Founded in 1997• Right Opposite DR. Café • Main products- Coffee and Snacks
E.g. Cakes & Donuts
Top 3 competitors of DR. Café
1st
• The Red Beanbag• Founded in 2011• Right upstairs of DR. Café • Main Products - Food & beverages & Coffee
Top 3 competitors of DR. Café
2nd
• O’briens – Irish Sandwich Café • Founded in 1988• Opposite DR. Café• Main products- Sandwiches & Coffee
Top 3 competitors of DR. Café
3rd
Obstacles & challenges • Travel around to look for best coffee beans
• Maintain the qualities • Big challenge to compete with big coffee shops
E.g. Starbucks and Coffee Beans
• Fast and convenient • Choice of location
- Crowded place- Easy to get parking spaces
• Cheaper price compared to other franchising coffee shop
Strategies used & specialty
Weakness• Limitation of menu
- Too little choices • Not maintaining the International
Quality
- The services
Improvements• Expand the menu
- Add more choices of food and beverages• Employ skilled waiters
- Good attitudes
Starbucks
• Founded in1971 by Gordon Bowker, Jerry Baldwin, and Zev Siegl
• Main Products: Coffee
• More than 18,000 branches in 62 countries
• The branch location: SS15, Subang Jaya, Selangor
THE BIO
History
• Howard Schulz joined Starbucks in 1982
• 1986 and then this café started expanding branches
• Becoming popular during 1990s
• And now the most popular cafe in the world
• Serving coffee with the highest possible quality
• mission is to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
Motives
Products and services
• Coffee with more than 30 blends
• Handcrafted beverages
• Merchandise such as mugs, books, and gifts
• Fresh foods including baked pastries, sandwiches, salads and many more
Competitors
Coffee Beans:
• Founded 1963
• The nearest branch is 1 Km away (same street)
• Products: Coffee, Tea (black tea, red tea, fruit tea), Merchandise, Powder (Chocolate, vanilla powder) are the main products
Flat White:
• 100 meter away
• The main product are coffee, cakes and snacks
• Famous for cakes and Nutella cappuccinos
MEEPLES European Boardgame café :
• founded in 2010 at Subang Jaya
• 100 meter away
• Providing board games
• Their main products are Coffee, Milkshake, Booze, Tea, Snacks & desserts
Obstacles
• Keeping the quality same for all branches
• Choosing the best locations
• Having a very tough competitor such as Coffee Bean
VS
Strategies
• creating the “third place” for everyone to go to between home and work
• Always giving costumers good experience
• Convenience
• Providing the best service possible to costumers
Weaknesses
• Limitation of menu
• Price
• Some costumers think that Starbucks can be substitute by other coffee shops
Recommendations
• adding more food into the menu such as breakfast and lunch set
• maintain the quality of the customer service as highest possible due to expensiveness of products
The SIMILARITIES
China House
• Nature of Business- Oligopoly
- All sell coffee & cakes
Dr. Café Coffee
Starbucks Coffee
The DIFFERENCES
China House• Multipurpose • Uniqueness• Fusion Style• 5 lounges in 1
café • Only one branch
Dr. Café Coffee• Single purpose• Normal • Modern style• Only 1 lounge• Many branches - Franchise
• Single purpose• Normal • Modern style• Only 1 lounge• Many branches - Franchise
Starbucks Coffee
References lists
• dr.cafe coffee. (2014). Retrieved from http://www.dr-cafe.com/DCWebsite/Default.aspx • China House Penang. (2012-2013). China house. Retrieved from
http://www.chinahouse.com.my/ • Shirley. (2013, December 13). Interview by Parham Farhadpoor []. Brief bio of china
house. • Interview by Parham Farhadpoor []. Brief bio of dr. cafe coffee. • Dr. Cafe Coffee. (2009). Art Of Espresso, 6. • coffee.org. (2013). History of starbucks. Retrieved from
http://www.coffee.org/history-of-starbucks• Interview by Parham Farhadpoor []. Brief bio of starbucks coffee. • Starbucks corporation. (1999). Retrieved from
http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html• Learning and development. (2013). Retrieved from
http://www.starbucks.com.my/about-us/career-center/learning-and-development• Cafe menu. (2010). Retrieved from http://www.meeples.com.my/cafe-menu.php
THANK YOU