Engaging your communities

Julian Stodd

www.julianstodd.wordpress.com

@julianstodd

Copyright Julian Stodd 2013

Getting fit for the Social Age

All slides are available on SlideShare Audio descriptive version available

Social Technology

The Social Age

The Social Age• Where knowledge is no longer enough...

• It's about ability to create meaning...

• and do it again, tomorrow, differently.

• Agility: of thought and in action

• Facilitated by technology. Framed by an evolved social contract

• Change is constant

• Reputation subverts formal hierarchy

What this means in the charitable sector

• You can engage in many spaces: formal and social

• You can do-create and share your own stories

• You can engage with and respond to other people's stories

• Throughout this, you,can grow your community

• ...and with community comes social authority

How does your organisation use knowledge?

• To inform

• To control

• To do things

• To create transparency

• To build tribal capability

• To be effective?

How do you control knowledge

• Through technology - does mobile provide faster access?

• Through elders - how do we connect knowledge to wisdom?

• Through physical constraints - how can you use mobile to overcome these?

• Through geography - can you bypass this barrier in a meaningful way?

• Through mindset - do you have a mindset for mobile?

• Through formal hierarchy - how does mobile impact on hierarchy?

Community

Communities and Stories• In the Social Age, we are closely connected to our

communities through multiple channels

• When engaged, our communities help us solve problems: they are 'sense making'

• They can be mechanisms of change

• They can share and amplify our stories

• But they can also subvert our authority

• Getting engagement is key

What this means for the charitable sector

• You can have multiple communities

• Each has differing needs

• Engage with appropriate tone of voice and stance in each

• Own some communities, engage widely in others, but always with authenticity

Social Leadership: the need for Social Authority

In the Social Age we need Social Leadership: authority based on

reputation forged in our communities

The NET Model of Social Leadership

Copyright Julian Stodd 2013

How do we build community?

Stories and Communities• How does your organisation use formal stories?

• Where are the spaces to share those stories?

• Who owns the story?

• Do you permit the co-creation of stories?

• Who owns the stories of dissent?

• How do you build your individual, co-created and organisational story over time?

Social Responsibility and Fairness

Copyright Julian Stodd 2013

STAY IN TOUCH

• @julianstodd• www.julianstodd.wordpress.com

• www.SeaSaltLearning.com

• All materials © Julian Stodd under a Creative Commons license