Download - Engaging Consumers to Save Energy
![Page 1: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/1.jpg)
Engaging Consumers to Save Energy
![Page 2: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/2.jpg)
Utility industry is changing rapidly
250 MILLIONSmart Meters with 700x more data
>30% CHURNin competitive markets
WHAT IS THE
CUSTOMER’S ROLE?
PEAK PRICING
REGULATORY MANDATES
INCREASED COSTS
DEREGULATION & COMPETITION
DISRUPTION
MORE DATA
?FEDERAL & STATE
![Page 3: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/3.jpg)
9 minutes a year – average time spent thinking about electricity use
![Page 4: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/4.jpg)
Our goal: Unlock the potential of an engaged energy consumer
BEHAVIOUR
CUSTOMER SATISFACTION
Neutral Positive
Active
Passive
Understand energy use
Apply energy efficiency tips
Accept TOU rates
Install HEMs and efficient appliances
Participate in utility programmes
![Page 5: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/5.jpg)
Zero Impact on Consumption 6% Drop inConsumption
Save money
Your neighbours are doing
better
Be a good citizen
Save the planet
![Page 6: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/6.jpg)
Opower creates value-added, unified customer dataset
BIG DATA ANALYTICS AND DATA INTEGRATION SYSTEM
52 MILLIONENERGY CONSUMERS
GENERATING100+ BILLIONMETER READS PER YEAR
USING 100+TARGETING ATTRIBUTES
RUNNING 80+UTILITY WEBSITES
3 DATACENTERSPASSING 10 AUDITS
UNIQUE PRODUCT PORTFOLIO TRANSFORMING DATA TO VALUE
METER DATA DEMOGRAPHICS PEAK EVENTS HOUSING DATA IN-HOME DEVICES
RATE PLANS INTERACTION LOG SOCIAL GRAPH THERMOSTAT USE WEATHER
![Page 7: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/7.jpg)
![Page 8: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/8.jpg)
Result: Sustainable energy savings
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
Months since programme start1 10 20 30 40
Opower clients have sustained 1.5
– 3% in energy savings
kWh savings relative to average program savings
![Page 9: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/9.jpg)
Delivering results at scale
2008 2009 2010 2011 2012 2013
3.7 TWh
9 GWh 53 GWh 204 GWh
773 GWh
1.9 TWh
![Page 10: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/10.jpg)
How can this be applied to peak demand?Creating a virtual peaking plant
![Page 11: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/11.jpg)
Utilities have struggled to move beyond pilots
ISSUE 1:
Systems designed for 500-1000
customers, cannot achieve scale
![Page 12: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/12.jpg)
Utilities have struggled to move beyond pilots
ISSUE 2:
Hiding the benefits
![Page 13: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/13.jpg)
Utilities have struggled to move beyond pilots
ISSUE 3:
Failure to get their attention
![Page 14: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/14.jpg)
Capabilities required to meet this challenge
TechnologyScale
Data Rich
BehavioralScience
Multi-Channel
![Page 15: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/15.jpg)
Personalized communications that motivate customers to reduce peak usage
![Page 16: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/16.jpg)
“This is a message from BGE. During the
Wednesday, July 10th Savings Day, you earned $2.75 for reducing your
energy use. The average-saving home earned $3.75
more than you.”
Personalized communications that motivate customers to reduce peak usage
![Page 17: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/17.jpg)
The solution in action
![Page 18: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/18.jpg)
You know you’ve made it when you’re on
![Page 19: Engaging Consumers to Save Energy](https://reader030.vdocuments.site/reader030/viewer/2022012018/61686a05d394e9041f6f6d42/html5/thumbnails/19.jpg)
Supported by global leaders
19
“Let me just give you one example that I think is incredibly simple, and I love.
Look at what this does! This is a simple piece of behavioural economics. The best way to get someone to cut their electricity bill is to show them their own spending, to show them what their neighbours are spending, and then show what an energy conscious neighbour is spending.”
- David Cameron
“The work you do here…is making homes more energy efficient, it’s saving people money, it’s generating jobs and it's putting America on the path to a clean energy future…
I want companies like Opower to be expanding and thriving all across America. It's good for consumers. It's good for our economy. It's good for our environment."
- President Barack Obama