MOMENTUMthrough Innovative Engagement
Ehon Chan 1 October 2009 Engage Me
This is not your ordinary headphone…
Volunteers Engagement Levels
Simple actions
Easy actions
Specific, tangible actions
Active members
Advocates
Professional activists
SYMPATHISER
ACTIVIST
Adapted from: Priscila Brice-Weller
Sympathisers
Activists
Momentum Design
Insights
Compelling
Mission
Win-Win
Power Offer
Design
Momentum Execution
Power Offer
Execution
Satisfaction
Engagement
Retention
The Momentum Effect
Insights
Compelling
Mission
Win - Win
Power Offer
Design
Power Offer
Execution
Satisfaction
Engagement
Retention
Keep things simple
Less is MORE
Learn to LET GO
Most organisations are worried about losing control of their “brand”
Yet, more and more people are investing in brand that reward their participation