Encouraging Mobile App
Interaction & Loyalty
MobileGroove
The Everything Guide to Mobile Apps
A practical, crowd-sourced book providing businesses and developers insights on how to make, monetize and market mobile apps. The popular print book was recently released as an Ebook, cementing its position as a leading resource for the App Economy.
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MobileGroove produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry.
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Achieving App Impact
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Engage At Every Stage
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The 3 C’s
• Communicate
• Connect
• Curate
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Communicate Reach out with what matters most, and make it a no-
brainer.
The results are impressive — particularly if the messages are opt-in.
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Clinching the deal The lifetime value of a Qeep customer comes in at
between 50 Euro cents and €5 — or more.
The cost of SMS delivery is offset by the business benefits.
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Connect
Help your users share the apps they love.
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Engage & Activate users with the right call to action
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Outreach Achieves Results
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Curate Take charge of your app and build a community.
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“The opportunity here is for app developers to be the brokers in their app community, brokering the contact between members.” Tomi Ahonen, Author & Mobile Authority
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Winning is all about making the right choices to delight your target
audience again and again.
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Thanks!
Peggy Anne Salz
mobilegroove.com
Founder & Chief Analyst [email protected] Twitter: @peggyanne & @mobilegroove Skype: peggy.salz Mobile: +49 172 245 1028
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