Myths and Misperceptions Dispelled:
How CVBs Really Help You
Candace “Candy” Murray Conference Planner
The International Association for Identification
Martha Sheridan, CMP President and CEO
Providence Warwick CVB Chair DMAI Board of Directors
The Nitty Gritty
• Elephant in the CVB lobby
• Tips for getting the most from your CVB?
• Event planning tools at empowerMINT.com
• Your PER for benchmarking
• Planning resources at blog.empowerMINT.com
WHAT IS YOUR PAIN POINT?
Planners don’t associate -top of mind-
CVBs with FIND
----DMAI’s empowerMINT 2nd Annual Survey 2013
Planners are RAVING FANS… or fall into one of 3 buckets
unaware
otherwise engaged
unaware dissatisfied
or misperception
otherwise engaged
What about lead
distribution?
Are you really my advocate, or do you have a membership
bias? Don’t you just
handle city-wides?
Free…what’s the catch?
How do you share credit
with my other
partners?
SPEAK UP… I CAN’T HEAR YOU!!!
There’s a better way to FIND…
Filter for all that information
Consultative Advice Destination Specific
Tracking Down Information
Logistics of the Site Inspection
Direct to the CVB ….one-stop-shop for planners: •Planners easily search and compare meeting needs across multiple destinations.
•Planners save time and money submitting one FastTrackRFP to multiple destinations.
•Planners manage a single profile, check their histories and power shop at over 200 top cities.
Find Us Online
Our Promise and Value To Planners
– Comprehensive View of the Destination
– Local Expertise
– Extensive In-Market Relationships
– FREE to YOU!
We are the best first point of contact to help planners FIND the right fit
for any size sports meeting or event.
• Exclusive trade show connecting planners and destination experts
• Dynamic continuing
education for CMP credits
• Best of all…it’ FREE!
• February 12, 2013 at the
Walter E. Washington
Convention Center in
Washington, DC
Destinations Showcase Discover the perfect destinations for your upcoming conferences,
conventions, or trade shows—in a just one afternoon.
www.destinationmarketing.org/dmai-destinations-showcase
Keep in Touch
• Find a Meeting Destination and Connect with an Expert: www.empowerMINT.com
• Stay Up to Date and Get Resources: www.blog.empowerMINT.com
• Join the Conversation: www.linkedin.com/groups/DMAIs-Network-CVBs-Meeting-Profeeionals-3224879/about
• Contact us: [email protected]
