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Empowering Publishers
Amazon Web Services
Philip Fitzsimons, Solutions Architect
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Perspectives on the transformation of cloud
computing
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…in 20 mins
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Key Tenets of the Cloud
1
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Pay for Infrastructure as you need it
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Lower total cost of IT
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Don’t Guess Capacity
Self
Hosting Waste
Dissatisfied
Customer
Actual demand
Predicted Demand
Rigid
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Increase Innovation
Nearly $0
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Undifferentiated Heavy Lifting
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Go Global in Minutes
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Business Agility and Innovation
2
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You increase innovation as the cost of failure falls
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Everything that was a
constrained resource is now a programmable resource
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Obama For America - 2012 US Presidential
Elections
“The AWS Cloud let us build solutions for an
environment that moves so rapidly that you can’t plan for it”
Michael Slaby,
Chief integration and Innovation officer
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Controlling Costs
3
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Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical weekly traffic to Amazon.com
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November traffic to Amazon.com
November
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November traffic to Amazon.com Provisioned capacity
November
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November traffic to Amazon.com 76%
24%
Provisioned capacity
November
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November 10th 2010 Turned off last physical web server of
Amazon.com
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November 10th 2010 Turned off last physical web server of
Amazon.com
October 31st 2011 Turned off last web servers supporting
European business
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November traffic to Amazon.com
November
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The X-Factor effect…
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The big data revolution
4
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the revolution
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Who is your customer really?
What do people really like?
What is happening socially with your products?
How do people really use your products?
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have data
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can store
have data
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can store can analyse
have data
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economically
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fast
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Who is your customer really?
What do people really like?
What is happening socially with your products?
How do people really use your products?
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Empowering Publishers
• Key tenets of AWS • Enable innovation • Controlling costs • Big Data: right content