Empowering communities Empowering people
Mona Nicolici 16 Mai 2012
2 OMV Petrom Resourcefulness Strategy
Our approach
Growing Shared Value Fostering Innovation and Growth while considering societal needs
(M. Porter, 2011)
3 OMV Petrom Resourcefulness Strategy
Our translation of the concept
4 OMV Petrom Resourcefulness Strategy
Our strategic question in 2012
How do we GROW shared value in Romania?
Goals in our CSR Strategy
Realities
Obstacles and Opportunities
Way forward
5 OMV Petrom Resourcefulness Strategy
How do we
Goals: Invest in Romania’s future by changing communities’ livesROW
Shared value for our communities?
6 OMV Petrom Resourcefulness Strategy
To foster growth and change people’s lives by investing in strong, sustainable communities
Goals: Our ambition
7 OMV Petrom Resourcefulness Strategy
How do we foster community growth, while at the same time following our business goals?
8 OMV Petrom Resourcefulness Strategy
Goal: To Invest in Romania’s future by changing communities’ lives
Reality – National impact can only be achieved through local focus
OW
9 OMV Petrom Resourcefulness Strategy
Goal: To Invest in Romania’s future by changing communities’ lives
Reality – National impact must be achieved through local focus
Obstacles: How can we choose the communities we are targeting?
W
10 OMV Petrom Resourcefulness Strategy
10 assetsOver 350 communities
One third of Romania!
Obstacles – Whom are we talking to?
11 OMV Petrom Resourcefulness Strategy
Obstacles – Heterogeneous demographics
12 OMV Petrom Resourcefulness Strategy
How do we
Goal: To Invest in Romania’s future by changing communities’ lives
Reality – National impact must be achieved through local focus
Options: Create “action teams” and identify hot spots for each community
W
Shared value for our communities?
13 OMV Petrom Resourcefulness Strategy
Our solution
Cultivate responsible business behavior
Options – Action Teams to Identify Hot spots
Community development
14 OMV Petrom Resourcefulness Strategy
Step 1 – Cultivate Responsible Business Behaviour
Options – Action Teams to Identify Hot spots
15 OMV Petrom Resourcefulness Strategy
Step 2 – From needs to action: Community Development
Options – Action Teams to Identify Hot spots
16 OMV Petrom Resourcefulness Strategy
Community development plan
Options – Action Teams to Identify Hot spots
17 OMV Petrom Resourcefulness Strategy
Goal: To become Romania’s partner in creating sustainable value
Reality – Sustainable business means addressing primarily those communities where you conduct business
Obstacles and Options: Addressing 350+ communities through local action teams
Way forward – how do we continue to support Romania’s communities?
18 OMV Petrom Resourcefulness Strategy
“We can't solve problems by
using the same kind of thinking we used when we created them
Way Forward – Where to?
19 OMV Petrom Resourcefulness Strategy
Resourcefulness:empower communities and individuals to foster positive change
Way Forward
20 OMV Petrom Resourcefulness Strategy
Thank you.