Download - Emergence - Get with it... or fade away
![Page 1: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/1.jpg)
Emergence:Get with it...
...or fade away...
Dan Keldsen - Co-founder @
![Page 2: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/2.jpg)
But First... What is Emergence to YOU?
![Page 3: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/3.jpg)
Do you make it easy for...CustomersEmployeesPartnersPress
To plug in - and spread the word?
![Page 4: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/4.jpg)
Are you giving people food for thought?
Disgusting food?Meat for vegans?Cows for hindus?
Tasty food?
![Page 5: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/5.jpg)
You won’t GET feedback, unless
you PROVIDE feedback
MECHANISMS...
![Page 6: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/6.jpg)
Cream rises to the top, automagically,but how can YOU
improve the odds that your creamy meme will grow?
![Page 7: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/7.jpg)
Luck is not a strategy
Stack the deck
![Page 8: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/8.jpg)
The meme just might be YOU...
After all...
![Page 9: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/9.jpg)
![Page 10: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/10.jpg)
Loops & Emergence
![Page 11: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/11.jpg)
Source: www.gapingvoid.com/0804enrich.jpg
![Page 12: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/12.jpg)
OODA loopObserveOrientDecide
Act
Source: www.thefabricator.com (graphic)Col. John "40 second" Boyd, USAF (model)
![Page 13: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/13.jpg)
Wiki Adoption Loop
From “Organisational Wiki Adoption” by Mike Cannon-Brookes (Atlassian) @ http://www.slideshare.net/mcannonbrookes/organisational-wiki-adoption/
![Page 14: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/14.jpg)
The Knowledge Chain
Source: Carl Frappaolo, “Exec Express Knowledge Management,” Capstone, 2006
External Internal
Responsiveness
Awareness
![Page 15: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/15.jpg)
Real flow...Analysis by RockYou!
(makers of SuperWall and other apps for Facebook, MySpace, etc.)
![Page 16: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/16.jpg)
Metrics for viral loop
UserCall to action to
invite friendsx = invited friends
Accept?
No
Yes
y% = accept rate
x * y > 1 gives you viral growth!
Source: rockyou! “Arch Viral - Creating Social Apps for Social Platforms”
![Page 17: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/17.jpg)
Typical viral numbers
Install flow
–x = 5 (friends invited on average)
–y = 22% (acceptance rate for invites)
–Viral factor = 5 * 0.22 = 1.1 VIRAL!!!
Engagement flow
–x = 20 (friends invited on average)
–y = 6% (acceptance rate for invites)
–Viral factor = 20 * 0.06 = 1.2 VIRAL!!!
Source: rockyou! “Arch Viral - Creating Social Apps for Social Platforms”
![Page 18: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/18.jpg)
Use multiple flows and channels
Install flow–x = 5 –y = 10%–Viral factor = 5 * 0.1 = 0.5
Engagement flow, invite channel–x = 3 (invites)–y = 10% (acceptance rate for invites)–Viral factor = 3 * 0.1 = 0.3
Engagement flow, notification channel–x = 6 (notifications)–y = 5% (acceptance rate for notifications)–Viral factor = 6 * 0.05 = 0.3
0.5 + 0.3 + 0.3 = 1.1VIRAL!!!
Source: rockyou! “Arch Viral - Creating Social Apps for Social Platforms”
![Page 19: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/19.jpg)
Supplement with Ads
Install flow–x = 5 –y = 10%–Viral factor = 5 * 0.1 = 0.5
Engagement flow, invite channel–x = 3 (invites)–y = 10% (acceptance rate for invites)
–Viral factor = 3 * 0.1 = 0.3
0.5 + 0.3 = 0.8NO GROWTH
Paid ad for 30% additional flowGrowth factor = 0.3
0.5 + 0.3 + 0.3 = 1.1GROWING!!!
Source: rockyou! “Arch Viral - Creating Social Apps for Social Platforms”
![Page 20: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/20.jpg)
It’s total chaos!
Magnification of Small Effects
Malcolm Gladwell
Connectors, mavens, salesmen
Lorenz’ Butterfly
Welcome back to the 60s and 90s!
![Page 21: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/21.jpg)
Start ShareabilityShow Signs
![Page 22: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/22.jpg)
WordPress › Add to Any Share/Save/Bookmark Button « WordPress Plugins
![Page 23: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/23.jpg)
Create connections(Hint: Keywords for multiple audiences)
SnapShot ofjohnmccain.com (rank #56,772),
barackobama.com (#842) - Compete
![Page 24: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/24.jpg)
Don’t underestimate the power of the Dark Side... er, of recommendations...
![Page 25: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/25.jpg)
YouTube provided 500% online video penetration for Google
Worth the price?Why was YouTube so much more successful?
![Page 26: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/26.jpg)
The Rise and FallThere goes MySpace...
Why has Facebook taken off?And why is MySpace falling down?
![Page 27: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/27.jpg)
TwitterRipe for Experimentation
![Page 28: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/28.jpg)
Tweeting Through the Ranks and Followers | O2S Media
![Page 29: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/29.jpg)
TwitterCounter StatsTop 10 Leaderboard
Magic of
multiplication
![Page 30: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/30.jpg)
Mmm...Power Laws
![Page 31: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/31.jpg)
Show Me The Social!
![Page 32: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/32.jpg)
Blip the Blip
![Page 33: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/33.jpg)
Show the Badge
![Page 34: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/34.jpg)
Make it visible
![Page 35: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/35.jpg)
Reward the Rewarders(Double the Reward)
![Page 36: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/36.jpg)
Make it easy to grow the network
And... easy to REMOVE...
![Page 37: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/37.jpg)
4,355
5,566
5,917
9,423
![Page 38: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/38.jpg)
Slideshare Sharing
![Page 39: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/39.jpg)
Feedback for Friendly Folks
Uservoice.com(one of several choices for hosted feedback)
![Page 40: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/40.jpg)
The (Social) Network Effect
![Page 41: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/41.jpg)
LinkedIn - My First Few MonthsMarch 2004
![Page 42: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/42.jpg)
A Year Later
![Page 43: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/43.jpg)
5 Years Later
![Page 44: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/44.jpg)
My LinkedIn network as of:March 16, 2009
![Page 45: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/45.jpg)
The Power of a Retweet(twitip.com)
![Page 46: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/46.jpg)
Retweet Influence = Tunkrank
Source: The Noisy Channel (Daniel Tunkelang - Endeca)
Pagerank for Twitter(I’ll take his word for it!)
![Page 47: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/47.jpg)
Tunkrank.com
Ego booster
For the geeksTo spread the meme
![Page 48: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/48.jpg)
Ret
wee
tran
k.co
m
![Page 49: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/49.jpg)
Power of Network to Give?
Mike Volpe of HubSpot(@mvolpe)
Dan Keldsen(@dankeldsen)
![Page 50: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/50.jpg)
From GamingiPhone Apps/Games
![Page 51: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/51.jpg)
iDracula - iPhone App
No leaderboard - how do I compare?
![Page 52: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/52.jpg)
Zombie Attack! - iPhone App
Leaderboard *AND* My Top Ten
![Page 53: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/53.jpg)
Wrapping up
![Page 54: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/54.jpg)
Are you, your site and your content...Magnetic?
![Page 55: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/55.jpg)
Is your site engaging?Or purely...
![Page 56: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/56.jpg)
Make engagement stronger by giving users the tools to MAKE CHANGE
HAPPEN
![Page 57: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/57.jpg)
If you DO NOT support emergence inside and outside your company...
You’re doing it wrong
![Page 58: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/58.jpg)
Does Feedback Make an Impact?
![Page 59: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/59.jpg)
Negative Feedback Works Too!
![Page 60: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/60.jpg)
What do YOU think?
![Page 61: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/61.jpg)
Does Emergence still mean the same thing to you?
![Page 62: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/62.jpg)
Incredibly useful reading
![Page 63: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/63.jpg)
![Page 64: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/64.jpg)
![Page 65: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/65.jpg)
![Page 66: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/66.jpg)
![Page 67: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/67.jpg)
![Page 68: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/68.jpg)
![Page 69: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/69.jpg)
![Page 70: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/70.jpg)
![Page 71: Emergence - Get with it... or fade away](https://reader034.vdocuments.site/reader034/viewer/2022051512/5441f8bbafaf9f5a208b4840/html5/thumbnails/71.jpg)
Let’s Discuss...Dan Keldsen
Co-founder @ Information Architected, Inc.
dk<at>InformationArchitected<dot>comwww.BizTechTalk.com
www.linkedin.com/in/dankeldsentwitter.com/dankeldsen
DOWNLOAD/VIEW AT:www.slideshare.net/
dan.keldsen/