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Effecting
Change @tomcritchlow
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Do You Struggle To Get
Things Done?
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Behavior
Attitudes
Processes
Culture
Decisions
Organizational
Assets
What Are We Trying To Change?
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Behavior
Attitudes
Processes
Culture
Decisions
Organizational
Assets
What Are We Trying To Change?
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Processes
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Decisions
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Assets
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How To Deliver
Documents
How Do
Projects Fail?
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The Types of Fail
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Everything Is Your Fault
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Communication Solves All Problems
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The Typical Career Path
“Expert” SEO
n00b
Exec/
Senior
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Get Close To Clients
Effective SEO
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How To Deliver
Documents
How To
Get Close
To
Clients
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![Page 16: Effecting Change · “Expert” SEO n00b Exec/ Senior . Get Close To Clients Effective SEO . How To Deliver Documents How To Ge Cloe To ... • Communication Solves All Problems](https://reader034.vdocuments.site/reader034/viewer/2022042710/5f565c04380a8c4285456396/html5/thumbnails/16.jpg)
Talk Often
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Understand Their Personality Type
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How To Deliver
Documents
Analyti
cal
Emotion
al
Loves
Data
Talk
Numbeqs
Show ROI
Loves
Facetime
Talk
Vision
Be
Emotional
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Get Close To The Team
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How To Deliver
Documents
How To
Deliveq
Documents
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The Deliverable Is
Change
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Documents != Change
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Pre-Deliver Everything
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Short Executive Summary
Present at a Meeting
Work Client-Side
Implement/Improve a Process
Train a Team
Write Specs not Strategy Documents
How To Reduce Documents
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How To Deliver
Documents
Big
Haiqy
Audaciou
s Change
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1) Know The Processes
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2) Sell The Vision
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3) But Make The Path Easy To Follow
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How To Deliver
Documents
Examples
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The launch of the competition
should be promoted via regular
PR activity including email
marketing & press releases
“
Fail
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Focus on Actions
• Do they have a PR agency?
• Who manages the PR activity?
• What is the PR schedule?
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The car industry and the car
enthusiasts industry is large. By
reaching out to them via your
blog you will get links in return
“
Fail
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Focus on Actions
• What resources do they have?
• Do they know how to find related
blogs?
• Do they know how to do
outreach?
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Pure
unadulterated
hustle
- Fred Wilson
dis.tl/avc-hustle
“
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The Distilled Method
• Processes, Assets & Decisions
• The Deliverable is Change
• Pre-Deliver Everything
• Communication Solves All Problems
• Make The Path Easy To Follow
• Be Close To Your Clients
• Pure Unadulterated Hustle
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Tom Critchlow
VP Operations NYC
www.distilled.net
Fiercely curious. Passionate
about learning. Email me!
@tomcritchlow
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Image Credits
http://www.flickr.com/photos/whsimages/998243013/sizes/o/
http://www.flickr.com/photos/julia_manzerova/2757851927/sizes/l/
http://www.flickr.com/photos/alancleaver/4279482716/sizes/o/
http://www.flickr.com/photos/hamed/164348283/sizes/o/
http://www.flickr.com/photos/xjrlokix/4379281690/sizes/z/
http://www.flickr.com/photos/alejoserrano/5713165781/sizes/z/
http://www.flickr.com/photos/nimbupani/2407313614/sizes/z/
http://www.flickr.com/photos/hoyvinmayvin/4797410081/sizes/l/