Download - EET Website - Roadblocks
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Our systems
• Running– Main
website– Support
platforms
• But have no content to feed them
Podcast
Print archive
E-newslet
terSocial media
Syndication
Google News
Photo gallery
Main EET websitetheepochtimes.com
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Our websites
• Our main website still brings in most readers…
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CMS -> Web transition• Articles
– Posted on CMS (editors)
– From CMS to web (web eds)
• Problems– Long delays (few
web eds)– Increasing
number of reporters/ editors posting to CMS• No increase in
web eds– Duplicate work;
effort and time totally wasted
CMS EET website
Web Editors
Reporters/editors
Readers
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Lifetime of a typical news story
We need to catch the story here if we want to get readers/traffic (which is what Project SOAR aims to do)
We need to catch the story here if we want to get readers/traffic (which is what Project SOAR aims to do)
But because of • Workflow:
• CMS/web• Articles written for printwe usually publish here. No more interest, no readers.
But because of • Workflow:
• CMS/web• Articles written for printwe usually publish here. No more interest, no readers.
Michael Jackson story
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Recent example
• Story written on December 24th ; Published in print on Dec. 25th
• Published on website on Dec. 27th – 3 days after the story!!!
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Time and effort
• We are getting more and more reporters (and editors?) posting to CMS– But their articles are not being read because being
published late.
• Assume 1 article = 1 hour of effort– Our top 5 reporters write 1000 articles a year =
1000 hours of work– And no one to read them because we publish late!
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Pageviews and revenue - lost
• Right now, our traffic– 1.2 million pageviews a month– $1600 + $250 = $1850 in affiliate ad revenue
(not counting in-house ads sold by staff)• SOAR articles get 5x – 10x regular web traffic– If we published all articles on time– 1.2M x 5 = 6 million pageviews a month– $1850 x 5 = $9250 in affiliate ad revenue
(without anyone selling ads!)
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How to solve this
• Need more web editors– But no “added value,” they are only copy-pasting– No time to do anything else than check CMS– Might be the only way to currently solve problem
• Have one integrated system for print/web workflow– So all reporters/editors can post on website– Web editors only need to check and publish
• They can “add value” (pull quotes, multimedia, etc.) rather than just copy-paste and re-edit
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How to solve this - II
• Improve workflow– Once reporters write an article: wait for editor?– Roles not clearly defined? Can web eds edit?
• Cover web/news 24x7– We need web editors who can cover 24x7– And reporters too
• Anything else?