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Educational Materials Trends
STATE OF THE K-12 MARKET 2017
Copyright 2017 Market Data Retrieval
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ISBN 978-1-943664-95-5 ISSN 2156-5848
Educational Materials Trends(STATE OF THE K-12 MARKET 2017)
Written by Rita Oates, Oates Associates Anne Wujcik, MDR
Edited by Gretchen Rigol, Education Consultant
Data and Analysis by Chuck Romans, Education Consultant Ann Busbey, Education Consultant Stephanie Burdick, Consultant
Acknowledgements Janis Weiner, Consultant and Colleen Galligan, MDR Thanks to the many people in the industry who generously gave their time to share their thoughts with the author and the editor.
Educational Materials Trends(STATE OF THE K-12 MARKET 2017)
Copyright 2017 Market Data Retrieval
Table of Contents
Chapter 1: Overview ................................................................................................................. 1
Methodology .............................................................................................................. 2
National Surveys of Decision Makers .............................................................. 2
The Sample Universe ........................................................................................ 2
Chapter 2: Instructional Materials Market ....................................................................... 9 The Size of the Instructional Materials Market ........................................................ 9
District Expenditures on Instructional Materials .................................................... 11
Instructional Budget Outlook ................................................................................. 14
District Purchasing Plans ......................................................................................... 16
English/Language Arts Materials ....................................................................... 18
Math Materials ..................................................................................................... 19
Science Materials ................................................................................................. 20
Social Studies Materials ...................................................................................... 22
Key Takeaways: Instructional Materials Market ..................................................... 24
Chapter 3: Instructional Models and Strategies ......................................................... 25
Instructional Models Emerge and Evolve .............................................................. 25
Personal Technologies in the Classroom ........................................................... 27
Focused Instructional Approaches .................................................................... 30
Hybrid Instructional Models ............................................................................... 34
An Emerging STEM Market ..................................................................................... 36
Implementation of STEM/STEAM Programs in U.S. Schools .......................... 37
District Efforts on Implementing STEM ............................................................. 44
Next Generation Science Standards.................................................................. 46
The Changing Face of Career and Technical Education and Other Areas ......... 48
World Languages ................................................................................................ 50
Key Takeaways: Instructional Models and Strategies ............................................ 52
Chapter 4: Instructional Content and Materials ......................................................... 54
Transition to Digital Content ................................................................................... 54
Factors Influencing Purchasing Decisions ......................................................... 55
Resources Available to Evaluate New Digital Products and Apps .................. 59
How Districts Actually Evaluate New Digital Products ..................................... 62
Developments Affecting the Instructional Content Market ................................. 63
Market Disruptors and New Players .................................................................. 63
Impact of the Common Core and State Standards .......................................... 65
Educator Concerns with New Curriculum Materials ......................................... 66
Evolving Business Model: Online Marketplace for Materials .......................... 68
Defining and Using Instructional Materials in the Classroom .......................... 72
Key Takeaways: Instructional Content and Materials ............................................ 76
Chapter 5: Assessment ............................................................................................................ 78 Overview ................................................................................................................... 78
State-Level Assessments ......................................................................................... 79
Market Size ........................................................................................................... 80
Penetration Rates: Providers of Assessment Programs .................................... 80
Developments Affecting the State-Level Assessment Market ........................ 92
Building- and District-Level Assessments .............................................................. 95
Benchmark or Interim Assessment..................................................................... 95
Classroom or Formative Assessment ............................................................... 103
Moving District Assessment Online ................................................................. 104
Key Takeaways: Assessment .................................................................................. 106
Chapter 6: Online and Blended Learning ................................................................... 107 Overview ................................................................................................................. 107
Blended Learning .............................................................................................. 107
The Many Faces of Online Learning ................................................................ 109
State Policy Issues ............................................................................................. 112
District Use of Online and Blended Learning ...................................................... 113
Current Usage of Online and Blended Learning ............................................ 113
Student Participation in Online Learning Courses ......................................... 118
Penetration Rates: Providers of Online Courses ............................................. 123
Key Takeaways: Online and Blended Learning .................................................... 127
References ........................................................................................................................ 129
Appendix A: Tables .................................................................................................................. 137
Appendix B: Survey Materials .......................................................................................... 167
Table of Contents
viEducational Materials TrendsCopyright 2017 Market Data Retrieval
List of Tables and Figures
Figures
1 Percentage of Districts and Distribution of Student Enrollments by District Size ................................................................................................................. 3
2 Student Enrollment Distribution in the U.S. and in Survey Districts by District Size ................................................................................................................ 4
3 Percentage of Districts in the U.S. and in Survey by District Size ............................... 5
4 Student Enrollment Distribution in the U.S. and in Survey Districts by Region ......... 6
5 Percentage of Districts in the U.S. and in Survey by Region ....................................... 6
6 Student Enrollment Distribution in the U.S. and Survey Districts by Metropolitan Status ................................................................................................... 7
7 Percentage of Districts in the U.S. and in Survey by Metropolitan Status ................. 8
8 MDR’s All Instructional Materials Expenditures (AIM) (in Billions) ........................... 12
9 Per Pupil Average by State for All Instructional Materials (AIM) Expenditures: 2015-2016 .............................................................................................. 13
10 Instructional Budget Outlook: 2016 and 2015 ............................................................ 14
11 Instructional Budget Outlook by Region .................................................................... 14
12 Instructional Budget Outlook by Metropolitan Status .............................................. 15
13 Instructional Budget Outlook by District Size ............................................................ 15
14 Plans to Purchase Instructional Materials by Subject and Grade Level ................... 17
15 Plans to Purchase Middle School English/Language Arts Materials by Region ...................................................................................................................... 18
16 Plans to Purchase High School English/Language Arts Materials ............................ 19
17 Plans to Purchase Elementary Math Materials ........................................................... 20
18 Plans to Purchase Elementary Science Materials by Region ..................................... 21
19 Plans to Purchase High School Science Materials by Region ................................... 22
20 Plans to Purchase Elementary Social Studies Materials by Region .......................... 22
21 Plans to Purchase High School Social Studies Materials by Region ......................... 23
22 Priority of Instructional Practices/Models: High, Medium and Low ......................... 26
23 District Technology Directors’ Priorities on One-to-One Computing by District Size ............................................................................................................... 28
24 Percentage of Districts with BYOD Program by Region ............................................ 29
25 Permitted Student Activities in BYOD Programs of Participating Districts ............. 30
26 Priority of Personalized Learning by District Size ....................................................... 31
State of the K-12 Market Reports 2017Copyright 2017 Market Data Retrieval
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27 Priority of Personalized Learning by Region ............................................................... 32
28 Priority of Social Emotional Learning by Region ........................................................ 33
29 Priority of Social Emotional Learning by Metropolitan Status .................................. 34
30 Priority of Flipped Classrooms by District Size ........................................................... 35
31 Priority of Flipped Learning by Region ....................................................................... 36
32 Priority of STEM/STEAM by District Size .................................................................... 37
33 Priority of STEM/STEAM by Metropolitan Status ...................................................... 38
34 Priority of STEM/STEAM by Region ............................................................................ 38
35 Priority of Teaching Coding by District Size ............................................................... 40
36 Priority of Teaching Coding by Metropolitan Status ................................................. 41
37 Priority of Makerspaces by District Size ...................................................................... 42
38 Priority of Makerspaces by Metropolitan Status ....................................................... 42
39 Priority of Makerspaces by Region .............................................................................. 43
40 Actions Districts Have Taken to Support STEM: All Districts .................................... 45
41 Priority of Career & Technical Education by District Size .......................................... 49
42 Priority of Career & Technical Education by Metropolitan Status ............................ 49
43 Priority of Career & Technical Education by Region .................................................. 50
44 Very Important Factors Influencing Purchasing Decisions of Digital Instructional Materials: All Districts ............................................................................. 55
45 Important Factors Influencing Purchasing Decisions of Digital Instructional Materials: All Districts ................................................................................................... 58
46 Resources Used to Evaluate New Digital Products: All Districts .............................. 62
47 Advice for Publishers for Better Product Alignment to Standards: All Districts ..................................................................................................................... 67
48 Substantial Use of Instructional Resources ................................................................. 73
49 Instructional Materials: District versus School Level Decisions: Substantially Agree ....................................................................................................... 74
50 Penetration Rates of Assessment Providers: Overall District Level, 2016 ................ 81
51 Penetration Rates of Assessment Providers in Elementary Schools: 2016 and 2015 ............................................................................................................... 83
52 Penetration Rates of Assessment Providers in Middle Schools: 2016 and 2015 ............................................................................................................... 84
53 Penetration Rates of Assessment Providers in High Schools: 2016 and 2015 ......... 85
54 Important Features that Influence Purchasing Decisions of Online Interim or Benchmark Assessments: All Districts .................................................................... 98
55 Important Features that Influence Purchasing Decisions of Online Interim or Benchmark Assessments by District Size ............................................................... 99
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56 Important Features that Influence Purchasing Decisions of Online Interim or Benchmark Assessments by Metropolitan Status ............................................... 100
57 Important Features that Influence Purchasing Decisions of Online Interim or Benchmark Assessments by Region .......................................................................... 101
58 Resources Needed From Assessment Providers: All Districts ................................ 103
59 Administration of Assessments Online (in Core Subjects): All Districts ................. 105
60 Offering Online Courses: All Districts ....................................................................... 114
61 Offering Online Courses by Metropolitan Status .................................................... 115
62 Offering Online Courses by Region .......................................................................... 116
63 Offering Online Courses by District Size .................................................................. 117
64 Online Learning: Primary Model Used by District ................................................... 118
65 Students Participating in One or More Fully Online or Blended Learning Course for Core Instruction: All Districts .................................................................. 119
66 Student Participation in Online Courses for Core Instruction by District Size (Participate in at Least One Fully Online or Blended Learning Course) ................ 119
67 Student Participation in Online Courses for Core Instruction by Metropolitan Status (Participate in at Least One Fully Online or Blended Learning Course) ..................................................................................... 120
68 Students Participating in One or More Fully Online or Blended Learning Course for Credit Recovery: All Districts ................................................................... 121
69 Student Participation in Online Courses for Credit Recovery by District Size (Participate in at Least One Fully Online or Blended Learning Course) ................ 121
70 Student Participation in Online Courses for Credit Recovery by Metropolitan Status (Participate in at Least One Fully Online or Blended Learning Course) ......................................................................................... 122
71 Student Participation in Online Courses for Credit Recovery by Region (Participate in at Least One Fully Online or Blended Learning Course) ................ 123
72 Penetration Rates of Online Course Providers: All Districts 2016 and 2015 .......... 124
State of the K-12 Market Reports 2017Copyright 2017 Market Data Retrieval
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Tables
1 Number of Districts and Student Enrollments: Districts with Enrollments of at Least 1,000 ......................................................................................... 4
A1 Number of Districts and Student Enrollments by District Size ............................... 137
A2 Number of Districts and Student Enrollments in the U.S. and in Surveys by District Size ............................................................................................... 137
A3 Number of Districts and Student Enrollments in the U.S. and in Surveys by Region ................................................................................................... 137
A4 Number of Districts and Student Enrollments in the U.S. and in Surveys by Metropolitan Status ............................................................................. 138
A5 All Instructional Expenditures (AIM): 2007-2016 ....................................................... 138
A6 Per Pupil Average by State for All Instructional Materials (AIM) Expenditures : 2015-2016 ........................................................................................... 139
A7 Instructional Budget Outlook by District Size, Metropolitan Status, and Region .................................................................................................................. 140
A8 Plans to Purchase Insructional Materials by Subject and Grade Level: All Districts ................................................................................................................... 140
A9 Plans to Purchase Instructional Materials by Subject, Grade Level, and Region .................................................................................................................. 141
A10 Plans to Purchase Instructional Materials by Subject, Grade Level, and District Size .......................................................................................................... 141
A11 Plans to Purchase Instructional Materials by Subject, Grade Level, and Metropolitan Status ............................................................................................. 142
A12 Priority of Instructional Practices/Models ................................................................. 142
A13 Permitted Student Activities in BYOD Programs: Participating Districts ............... 143
A14 Priority of Instructional Practices/Models by District Size ....................................... 144
A15 Priority of Instructional Practices/Models by Region ............................................... 145
A16 Priority of Instructional Practices/Models by Metropolitan Status ......................... 146
A17 District Actions That Support STEM: All Districts .................................................... 147
A18 Important Factors Influencing Purchasing Decisions of Digital Instructional Materials: All Districts ........................................................................... 148
A19 Resources Used to Evaluate New Digital Products: All Districts ............................ 149
A20 Advice for Publishers for Better Product Alignment to Standards: All Districts ................................................................................................................... 150
A21 Substantial Use of Instructional Materials Used by Source and Frequency of Use: All Districts ................................................................................... 150
A22 Instructional Materials In Your District—Substantially Agree: All Districts ............. 151
A23 Distribution of Assessment Providers for All Districts ............................................. 151
A24 Penetration Rates of Assessment Providers by Grade Level .................................. 152
A25 Features Affecting Purchasing Decisions of Online Interim or Benchmark Assessments: All Districts ........................................................................................... 153
A26 Features Affecting Purchasing Decisions of Online Interim or Benchmark Assessments by District Size and Metropolitan Status ............................................ 154
A27 Features Affecting Purchasing Decisions of Online Interim or Benchmark Assessments by Region .............................................................................................. 155
A28 Resources Needed from Assessment Providers: All Districts ................................. 155
A29 Administration of Assessments Online (in Core Subjects) by District Size ............ 156
A30 Administration of Assessments Online (in Core Subjects) by Region .................... 157
A31 Offering Online Courses: All Districts ....................................................................... 158
A32 Offering Online Courses by Metropolitan Status .................................................... 158
A33 Offering Online Courses by Region .......................................................................... 159
A34 Offering Online Courses by District Size .................................................................. 159
A35 Primary Online Learning Model................................................................................. 160
A36 Student Participation in Online Courses for Core Instruction (Fully or Blended): All Districts ................................................................................... 161
A37 Student Participation in Online Courses for Credit Recovery (Fully or Blended): All Districts ................................................................................... 162
A38 Penetration Rates of Online Course Providers by District Size and Metropolitan Status ............................................................................................. 163
A39 Penetration Rates of Assessment Providers by Grade Level and District Size ...... 164
A40 Penetration Rates of Assessment Providers by Grade Level and Metropolitan Status .................................................................................................... 165
A41 Penetration Rates of Assessment Providers by Grade Level and Region ................ 166
EdNET Insight is the education industry’s trusted source for information about the current state of the K-12 market and the game-changing trends that impact educators and administrators as well as the companies and organizations that serve them. EdNET Insight combines the proven power of research and analysis with recognized industry experts to deliver an insightful, comprehensive view of the trends and influences that are shaping the education market today—and tomorrow.
State of the K-12 Market 2017 provides an insightful overview of the K-12 education market based on a survey to one of the following key stakeholders: Technology Directors, Instructional Directors, Principals, and Teachers. These reports are essential reading for a thorough and up-to-date understanding of the K-12 education market. Each report in the series, authored by industry analysts, includes results from secondary research and interviews and offers key takeaways and recommendations.
STATE OF THE K-12 MARKET 2017
Educational Materials Trends