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RE-ENVISIONING ENROLLMENT MANAGEMENTAT THE UNIVERSITY OF TEXAS AT AUSTIN
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MISSION
A Student-Centered Approach to Enrollment Management: Informed by a need to provide equity in access and serve the new traditional student.
HISTORY OF ACCESS TO HIGHER EDUCATION
Figure 2. History of Access to Higher Education. ("History of the FAFSA and need analysis," n.d.; "History of student financial aid," n.d.; Murch, 2010; Suri, 2013)
OPPORTUNITIES FOR CHANGEEducation as a Public GoodCalls for Access and InclusionChanging Demographics
Figure 1. Changing Student Demographics in Higher Education. (Smith, 2009)
Fall Enrollment in HigherEducation Institutions
THE DIGITAL DIVIDE% of American AdultsWho Use the Internet
THE DIGITAL DIVIDE
Figure 3. Digital Natives and Internet Access. (Perrin & Duggan, 2015)
Family Peers InstitutionalCharacteristics
Institutional Fit InstitutionalCommunications
COLLEGE CHOICE INFLUENCES
InstitutionalCommunications
• Specific marketing strategy• College catalogues and view books• Investment in research and
planning• Communication with parents• Social media• Online web content• Admissions portals
COLLEGE CHOICE INFLUENCES
A NEW TRAJECTORY
Access to Education as a Human RightEducation serves both a public and private interest. There exists a symbiotic relationship between education and society, where an educated citizenry is beneficial for society.
Increase accessto serve the new traditional student
Implement a student-centered approachto enrollment management
Use a technologically rich infrastructureto enhance student experience and appeal to digital natives
OBJECTIVES
1
2 3
Dismantle SilosFacilitate the Democratization of KnowledgeFoster Procedural Agency
VISION TO INTERVENTION
Successful precedents at the University of Minnesotaand The University of Texas at San Antonio
+High tech & high touch accessible website & kiosks around campus
Re-imagined centralized administrativeoffice (PCL, MAI, SSB, SAC)
CHALLENGE OPPORTUNITIES
Training Politics Stakeholders Funding Placement SpaceAccessibility
THE INTERVENTION
PLACEMENT AND FUNDING
ANTICIPATED OUTCOMES
AGENCYACCESSDIVERSITYTRANSPARENCYEFFICIENCY
• Transparency in the articulation of financial costs and financial aid options
• Accessibility for low socioeconomic students• Accessibility for new traditional students• Provide a more cohesive/streamlined
enrollment management experience
ANTICIPATED OUTCOMES