Download - ECON 326 - Mall Rats Presentaiton
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Mall Rats An evolution of mass consumption and its necessary infrastructure
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“Life is primarily a
game against nature”
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Traditional Marketplace
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Paving the Way to Mass
Consumption
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Make the best quality of goods possible at the
lowest cost possible, paying the highest wages
possible.”
-Henry Ford
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Consumption as the
opiate of the masses
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Rise in Consumer Demand
Rising Production
Rise in Jobs
More affluent
consumers
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Mass
Producing
Industry
Mass
Consuming
Market
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Sprawl?
What sprawl?
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Integrated Development Integrated
Integrat ed Development
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128,000 acres of land
Greater Toronto Area
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Pustules of ‘Progress’
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7 500 000 000
sq. ft.
Shopping Space:
OR
1800 McGill Campuses
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Largest Mall
Which one is the world’s
largest mall (in floor space)?
•Dubai Mall
•Mall of America
•South China Mall
•West Edmonton Mall
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Largest Mall
Answer:
South China Mall
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Future of Development?
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30 million
visitors/yr
$1.2 billion in
infrastructure
World’s
Largest Mall:
1985-2004
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Eating Away
at our World
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Spending
to Save
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Keeping
up with the
First Lady
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Distance
Traffic
Sales
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Got entertainment?
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Got entertainment?
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Shopping for Salvation
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Flow
Energy
Growth
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Positive moods
More spending
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“To begin with, The Nature
Company has not sold nature.
It has sold meanings.”
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Every store is a
nature store.
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WEM’s efforts consist of:
• Recycling
• …
• …
• …
• …
• …
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Not really.
“Doing everything we can to lessen our impact.”
Is this true?
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Is this enough?
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Shopping for items…
…or for bags?
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What’s the real impact?
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V
WEM Water Parks?
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gy
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Sex sells.
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"Jeans are about
sex.” – Calvin Klein
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Cotton, Cotton
Everywhere
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A Day in the Life
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Sprays of death
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Pesticides
Water
Labor
Costs
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Natural
No More
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A Day in the Life
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Transport
Around the World
in 36 Hours
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80% of total
energy use
Washing
and
Drying
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Only 15% recycled
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Ecological Footprint
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Running on
Fossil Fuels
(Har har.)
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of Destruction Rubber Road
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104 million disposed
in landfills per year
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Buying Green
Organic Cotton
Subsidies
A Mall into a… Wetland??
Eco-Friendly Malls
Possible Solutions
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Buying Green
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Organic Cotton
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28$ 20$
Buying Green in Quebec
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What do labels mean?
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Government incentives
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Dead malls
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An Eco-Friendly Mall?
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Will it be enough?
In order to have 3 percent
economic growth around the
world until 2070, how many times
more would economic output
need to be compared to today?
•20 times more
•60 times more
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Answer :
60 times more!
Un
su
st
ain
ab
le
Un
su
st
ain
ab
le
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Alternative Movements
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Then What?
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Material
Wealth Happiness
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