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ECOMM 2007
Conference highlightsand
what's next?
Christer Ljungberg, Trivector Traffic
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Future urban transport - no more business as usual
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4 reasons for a new urban transport future
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77:58
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Oil price dollar/barrel 1970-2007
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ASPO: The world oil depletion curve
0
10
20
30
40
50
1930 1950 1970 1990 2010 2030 2050
Pro
du
ctio
n, G
bo
e/a
NGLs
Polar Oil
Deep Water
Heavy
Conventional
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The weight of the average swedish
teenager of today is 8 kilogrammes
more than a 50 year old grown up
1960
Overweight among teenage
girls have doubled since
1986
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Urbs
Civitas
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Big changes in our views on urban transport in 10 -15 years
• Oil
• Climate
• Health
• City
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MM is a tool for creating a sustainable transport system
• IPCC report, 4:th May 2007• “Transport Demand Management,
which includes urban planning (that can reduce the demand for travel) and provision of information and educational techniques (that can reduce car usage and lead to an efficient driving style) can support GHG mitigation [5.1].”
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Mobility Management is having a revival
• …MM – 15 years young
• Climate change demands fast action
• MM is one of the answers
• State of the art report: Mainstream in several countries, but rather underused in other
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More of integrated comprehensive packages
• Integrated plans for sustainability where MM is an important part, SUTP
• Helsinki – strategic plan for anti sprawl• London – spend 30 million £ on MM• Munich starts new MM concept• “The attractive city” Sweden• La Rochelle, France• Odense, Denmark• BUSTRIP project
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Tools often used
• Travel feedback programs – Japan, Sweden, Britain etc
• Walk and bike to school, Austria, Belgium, Sweden, etc
• Company travel plans – Canada, Lichtenstein, France, Britain, Holland, Sweden
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Smart principles to use
• The four step principle from Sweden – when planning for new transport capacity
• The seven step principle from Holland – when implementing MM
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New and innovative tools
• MobiScan – quick scan instrument for local transport policies, Belgium
• MobiRace – city rally for youths in Munich
• Mobility games – childrens participation in planning, Belgium
• It’s up 2 you – Marketing competition for PT, Holland
• Maximum parking standards, UK
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We are learning more about effects of MM
• MM can give 21% decrease in congestion – London and Stockholm
• 40% av the variation in bicycle modal share can be affected by MM
• Asking people to set goals for their behavioural change give better than results than not doing so
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Scenario workshop• We cannot build our conceptions
of the future on today’s situation• Important to find both holistic and
specific solutions • Connect local initiatives with higher
decision and management levels• Joy and need of exchange of
experience
…and a desire to continue networking
Herbert Kemming,
Germany
facilitator
Dragomira Raeva,
Bulgaria
Linda Herrström,
Sweden
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What's next?• Freight transport (Holland, START)• Regional projects (Hannover)• MM and town planning
(Sweden,Germany) • MM and roadworks (Holland, USA)• Car sharing on a large scale (France)• Teleworking is increasing (Europe,
USA)• Congestion charging next big thing?
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Boom for Mobility Management
• Climate change rise awereness
• Demand for fast solutions
• MM can start today
• Can give contributions…and
• …prepare for other necessary measures
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Mobility Management
• “…it can support us to make more sustainable choices of transport solutions, and prepare us for behavioral changes that may be necessary in the future.”
Åsa Torstensson,
Minister of Communication,
ECOMM 2007
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Next ECOMM
• More of new initiatives like the scenario workshop – Urbia –
next time maybe Suburbia?
• This time a introduction course – next time a masterclass?
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Can I ask?• For a little bit more of inward looking
– Constant improvement of MM procedures– More of university research on costs and
benefits, models for behavioural change
• Results on all three sustainability aspects (ecological, economic, social) of MM
• EPOMM opens an office at Second Life
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Go out there an spread the Mobility Management virus!
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After Mobility Management