Download - E245 dcveritas week7
Business Plan Canvas
• Retrofit wind turbine for street and highway lamps.
• Use competitive, local, renewable energy, strong green symbol
• Diversify energy portfolio,
• Fast payback than alternatives.
• Cities• Lighting
Companies• Utilities
• Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
• 5 year maintenance and warranty
• After 5 years, service charge• Utility to manage after
warranty expiration• Extended warranty option
• Asset sales and service calls• Leasing
• Cheap manufacturing process - Intellectual property
• $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
• Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
• Build relationship with city engineers and council members
• Understand customer, influencers, motivations, problems, competitors
• Form partnerships for maximum reach
• Submit bids for city RFPs
• Environmental, bird, wildlife groups (regulations, publicity)
• City councils (new regulations, permits).
• Light manufacturers, installers to package product/services
• Electricians, contractors, light maintenance for additional workforce
• Cost-driven model to provide inexpensive, quality product
• Manufacturing costs and customer acquisition costs. • May consider in-house leasing option, if upfront costs is
large obstacle for customer and sufficient funding obtained.
Updated Business Plan Canvas
• Retrofit wind turbine for street and highway lamps.
• Use competitive, local, renewable energy, strong green symbol
• Diversify energy portfolio,
• Fast payback than alternatives.
• Cities• Lighting
Companies• Utilities• County –
State Level
• Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
• 5 year maintenance and warranty
• After 5 years, service charge• Utility to manage after
warranty expiration• Extended warranty option
• Asset sales and service calls• Leasing and PPA? (under review)
• Cheap manufacturing process - Intellectual property
• $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
• Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
• Build relationship with city engineers and council members
• Understand customer, influencers, motivations, problems, competitors
• Form partnerships for maximum reach
• Submit bids for city RFPs
• Environmental, bird, wildlife groups (regulations, publicity)
• City councils (new regulations, permits).
• Light manufacturers, installers to package product/services
• Electricians, contractors, light maintenance for additional workforce
• Cost-driven model to provide inexpensive, quality product
• Manufacturing costs and customer acquisition costs. • May consider in-house leasing option, if upfront costs is
large obstacle for customer and sufficient funding obtained.
Overview of the week
Understanding the “City” Marketing Utilities Purchasing Project Manager Former City Council Member and Mayor
Archetypes
Product Overview
Competitor Analysis
Risk Assessments and Key Financial Metrics
Project Process
City Values
•Policies•Community Culture•State Mandates•City Budget Plan
Back to the envelop metrics
Request for Quote
Technical Evaluation
and Recommendati
on
City Council Approval
IDEA
City Council “Pet-
Project”
Finance Approval
Planning Commission
Competitors
DIRECT COMPETITORS Urban Green Energy Hybridyne SouthWest Windpower
Some pilot projects
INDIRECT COMPETITORS Grid Other renewable options
Value Proposition
Retrofit
LOCAL – Renewable energy
Cheaper compared to other alternatives
Green symbol