E-Recruitment Rolling Out the Web Carpet for Prospective Students
The importance of e-recruitment.
The Internet at Major Life MomentsPew Internet & American Life Project (www.pewinternet.org)
E-Expectations: Class of 2007 Engaging the “Social Networking” Generation (www.noellevitz.com)
Website = Online Admissions Office
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Unique Visitors
What’s Hot!(www.crazyegg.com)
How our system works.
Programs of Study
100Credit ProgramsAccountingAdvanced Aesthetics & Skin Care Aesthetics & Skin Care Certificate Animal Care SpecialistAnimal Care Specialist Certificate Aviation ManagementAviation Science Professional PilotBiotechnologyBusiness AdministrationBusiness AdministrationComputer Aided Design Certificate Computer ApplicationsComputer Applications CertificateComputer Information SystemsComputer Networking CertificateComputer ProgrammingComputer Science TransferCosmetology Certificate Criminal JusticeCriminal Justice CertificateCulinary Arts & Food ServiceCulinary Arts & Food Service CertificateDevelopmental DisabilitiesDevelopmental DisabilitiesDigital Graphic DesignDigital Graphic Design CertificateDrug and Alcohol RehabilitationEarly Care and Education: Infant/ToddlerChild Care CertificateEarly Childhood DevelopmentEarly Childhood EducationElementary Education Transfer ProgramEngineering Science TransferEnglish as a Second Language(Certificate of Completion)Executive Administrative AssistantFire Protection & Safety TechnologyFire Protection & Safety TechnologylDevelopment CertificateFloriculture
Floriculture CertificateFood Science & SafetyGerontology CertificateGerontology/Activities Specialist CertificateGerontology/Social WelfareHealth Professions Preparatory Option Health ScienceHorticultureHotel ManagementHuman Services Preparatory OptioInterdisciplinary StudiesLaw Enforcement CertificateLegal Administrative AssistantLegal Office Support CertificateLiberal ArtsLiberal Arts – InternationalManagementMarketingMedical Administrative AssistantMedical Assisting Certificate ❇Medical Coding CertificateMedical Office Support CertificateMental HealthMental Health CertificateNurse Education ❇Nutritional Science & Diet TechnologyOccupational Therapy Assistant ❇Occupational Therapy Assistant –Accelerated Option ❇Office Support CertificateParaeducator Certificate ❖ParalegalParalegal CertificatePhysical Therapist Assistant ❇Practical Nursing Certificate ❇Pre-EngineeringRadiologic Technology ❇Respiratory Care ❇School-Age Child Care CertificateSterile Processing Technician Certificate ❇Substance Abuse Counseling CertificateSurgical Technology Certificate ❇Technical Careers Preparatory OptionCertificateTravel, Tourism & HospitalityVeterinary Technology ❇Web Development CertificateWellness and the Healing Arts Certificate
Areas of Interest
19Areas of InterestAnimal Care Aviation Science Beauty/Skin Care Business Careers Child Care/Teacher Training Computers Engineering FireFloral/Landscape Design Food/Cooking Graphic Design Health Professions Hospitality/Travel/Tourism Human Services Law/Legal Careers Liberal Arts Office Skills/Careers Science Technology
Recruit Module
This becomesArea of Interest
www.northshore.edu
Online Recruit
Thank You Page
Area of Interest Page
AcademicDept. Pages
24 Hour Email
Relationships
Hi Jennifer,
I wanted to thank you for the email you sent me. I don't know when I will end up going back to school it will probably be this fall or the following fall due to many upcoming changes in my life...(I'm getting married !!) If there are any information packets about the school and vet tech program that can be mailed to me, I would greatly appreciate it.
Phonathon: “Thanks for calling. I was meaning to get in touch with you.”
E-Marketing Communications (1)
E-Marketing Communications (2)
Review
1. Fill out online recruit form
2. View personalized Web content
3. Receive 24 hour personal email
4. E-marketing communications
-10 to 70/day- 15 minutes/day processing
Fall 20042963
518
1614
374
669
89
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Count Applied Registered
Web
High School
HS Visits vs. Web Recruits2963
518
1614
374
669
89
0
500
1000
1500
2000
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Count Applied Registered
Web
High School
HELLO!!!
Sharing the DataMajors
Fall 2005None specif ied UnsureAC AHAV BABG BKBM BTCC CFCJ CNCO CUEC FLFS HAHD HEHL HMHP HSJC LALB LGMC MSNE OTPF PNPT RSRT SCST TMTRA VTWD WPZAT ZCM
16% Nurse Education
26% None Specif ied
Getting More SpecificInterestsFall 2005
Aviation ScienceAnimal CareBeauty/Skin CareBusiness CareersChildcare/Teacher TrainingComputersEngineeringFire ScienceFloral/Landscape DesignFood/CookingGraphic DesignHealth ProfessionsHuman ServicesLaw /Legal CareersLiberal ArtsOff ice Skills/CareersScienceTechnologyUnsure
AGE WHERE THEY LIVE Summer 2005 Fall 2006
Already have601 recruitsfor Fall 2005 Areas of Interest
Expansion
•Potential Students •Current Students
•Financial Aid
•Accepted but not Registered
•Non-Returning
•Guidance Counselors
The future.
“Email is for Old People”Chronicle, October 6, 2006
A 2005 report… found that teenagers preferred new technology, like instant messaging or text messaging, for talking to friends and use e-mail to communicate with "old people."
1. Make e-recruitment a social experience (not just personalized).
2. Expand e-recruitment beyond e-mail and Web pages.3. Remember the power of print and personal contact.4. Give students the information they want as soon as
they want it.5. E-recruit parents and family, too.6. Gain their trust and respect their privacy by offering
them the option to opt in.
Take-aways from Noel Levitz
MySpace / Facebook / iTunes University / YouTube College / iChat / Text
Messaging / Blogs / Vlogs / Podcasts
Questions?