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E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.
CIRED 2011 Frankfurt, June 6th, 2011
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BMW GROUP‘S VISION.
BMW Group is the leading provider of
premium vehicles and mobility services.
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E MOBILITY WILL ACHIEVE A RELEVANT MARKET SHARE.
• Internal combustion engines will increase till 2020-30.
• The share of electric drive trains will raise continiously.
• In 2020 the market share of EV (BEV, PHEV) is projected between 5-15 %.
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BMW GROUP‘S PRODUCT STRATEGY.
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MINI E AND BMW ActiveE SERVE AS KEY LEARNINGPROJECTS OF OUR MEGACITY VEHICLE.
Megacity Vehicle
MINI E
BMW ActiveE
Use of renewable energy.
Strengths and weaknesses.
Transferscenarios.
User behaviour.Market potential.
Demands of e-infrastructure.
Acceptance.
2010 2011 2013
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Vehicle Purpose DesignLifeDrive lightweight concept
4-seaterUsable trunk
space
Drivetrain Rear motorRear wheel drive
Battery Lithium-Ion Battery Active cooling
THE BMW i3.
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Vehicle Purpose Design sportscarLifeDrive lightweight concept
2+2 seats
Drivetrain small combustion engine plug-in hybrid
plus electric motor
Battery Lithium-Ion Battery Active Cooling
THE BMW i8.
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LIFEDRIVE ARCHITECTURE.
LifeDrive architecture allows ideal integration of the electric drivetrain and breaks the weight spiral for electric vehicles.
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PLANT NETWORK.
The BMW Group and the joint venture set up with the SGL Group are investing a total of €530 million in the project.
A total of over 1,000 jobs will be created as a result of the investment.
Leipzig
Dingolfing
Drive production
EMotor
Battery
Landshut
JV
WackersdorfCFRP fabricationMCV assembly
CFRP alignment + recycling
CFRP fabrication
Moses Lake, Washington State
Carbon fiber
JV
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E-MOBILITY GOES BEYOND AND REQUIRES A HOLISTIC SYSTEM.
BEV Power Infrastructure
Batteriy (e.g. 2nd Life)
Managed Charging, V2G
Energy and Grid Management
Charge at Home & Work (Wallbox)
Semi- / public charging
infrastructure
Charging Services
Recycling(materials,
components)
Sales and Leasing BEV Energy Package
…further
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A SUSTAINABLE MOBILITY NEEDS AN APPROACH TAKING INTO ACCOUNT DIFFERENT RESPONSIBILITIES.
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- The carbon footprint of an electric vehicle is determined by the power generation and the national energy policy.
- The automobile manufacturer focuses on the vehicle‘s efficiency and its capability to interact with the grid.
- A contribution to climate protection can only be achieved by an comprehensive approach.
- The later has to meet customer‘s acceptance.
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MANAGED CHARGING IS A CHANCE FOR SUSTAINABLE MOBILITY AND ENERGY SUPPLY.
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- Managed charging enables off-peak charging.
- Managed charging defines the requirements of charging with renewable energy.
- The MINI E field trial shows that customers evaluate managed charging as positive (71%) and are willing to use it.
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E-MOBILITY INFRASTRUCTURE.
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- The e-mobility infrastructure will develop in parallel to the volume increase of electric vehicles.
- All customer use patterns have to be addressed to suceed in e-mobility.
- Therefore, different charging technologies (AC / DC) should be deployed.
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AC / DC CHARGING INFRASTRUCTURE.
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- The deployment of charging infrastructure should be based on customer‘s preference and use patterns.
- DC charging is seen as an appropriate public charging infrastructure.
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REQUIREMENTS ON E-MOBILITY INFRASTRUCTURE.
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Standards Grid- and Load Management Charging technologie: AC /DC Easy and fair access
- E-Mobility fosters new mobility services.
- These new business models have to consider customer‘s need and preferences.
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CONCLUSION.
With respect to sustainable mobility BMW Group will go ahead on both – further improvements on conventional technologies and continuous development on alternative drive train technologies .
Beyond, increasing urbanisation will change individual mobility. Therefore BMW Group ‘s vision is to be a leading provider of premium car and premium mobility services.
E-mobility needs a comprehensive approach between manufacturers, utilities, infrastructure and politics.
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THANK YOU FOR YOUR ATTENTION.
www.bmw-i.com
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BMW GROUP BUILDS MOBILITY OF THE FUTURE IN LEIPZIG.
Expansion of the Leipzig plant to make it the first location in Germany equipped to handle the large-scale production of zero-emission electric cars.
Around €400 million will be invested at the plant in new buildings and machinery and some 800 jobs will be created in the process up to 2013.