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E-Commerce transgressif
Vendre en ligne sans boutiqueFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Contexte
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Quelques chiffres3
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Et pire encore4
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La Belgique francophone, plus spécialement la Wallonie, perd des
centaines de millions d'euros par an au profit des cyber-commerçants
étrangers, particulièrement les frontaliers (la France notamment) www.awt.be
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Le problème n’est pas la vente en ligne…6
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Les vraies questions à vous poser7
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Biendémarrer
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Identifier les façons de faire9
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Choisir les canaux10
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Considérer la transgression11
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Aller plus loin
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Besoins, anticipation et planification13
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Envies, confiance et action14
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Conversion, engagement et nonline15
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3 tendancesà appliquer
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Sans frontières17
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Effet ROPO, web-to-store et click&collect18
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
L’omnicanal comme ultime expérience19
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Fred Colantonio+32 486 99 58 [email protected]
Photo pro : Stéphane LaruelleCrédit images : www.sxc.hu
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