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eSport,a game changerfor the industry
By Matthieu DallonOn November 17th, 2016At the Digiworld Game Summit
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eSports serial entrepreneur since 2000
Founder & CEO : Ligarena / Games Services / Oxent, acquired by Webedia
Creator of the ESWC (eSports World Cup / eSports Convention)
Co-founder of Toornament.com (40K tournaments in 100 countries)
Chairman & co-founder of France eSports
Work currently with Activision, Ubisoft, Supercell, SFR, HP, Le SELL…
Matthieu DALLONStrategy & Development Director
ESWC / Toornament.com
eSportDigiworld
Game Summit
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eSport is about emotions
Matthieu Dallon
Digiworld
Game Summit
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We will not talk about…
… the eSport bingoMatthieu Dallon
Digiworld
Game Summit
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FactsModelsValue(s)Trends
We will talk about…
Matthieu Dallon
Digiworld
Game Summit
… to confirm eSport isa game changer
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FACT 1
5 PC games make 80% of the organicand sustainable eSport audience
And the entire industry wants to be in…
PC PC PC PC PC
* Gamoloco / Stats Week 45
Matthieu Dallon
Digiworld
Game Summit
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FACT 2
Major Publishers rule everythingfrom the largest events to the chain of rights
And they are profitable billion dollars companiesMatthieu Dallon
Digiworld
Game Summit
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Matthieu Dallon
Digiworld
Game Summit FACT 2 / FOCUS
Blizzard is the governing body of Overwatch as a sport
acting like an international federation
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Matthieu Dallon
Digiworld
Game Summit FACT 3
New Economic Agents are enteringthe eSport market to slice the cake
Media Groups Sports Pros Mobile Games Players Unions
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Matthieu Dallon
Digiworld
Game Summit
Entering the mass media era ?
FACT 3 / FOCUS
Major Football Clubs invest in eSportsOlympique Lyonnais, Manchester City, Sporting Lisbonne,
Legia Varsovie, West Ham, Ajax, Schalke, Wolsburg…
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Matthieu Dallon
Digiworld
Game Summit FACT 3 / FOCUS
Clash Royale is the game that has reachedthe largest audience of the last ESWC in Paris
100 000 requests of registrations to the 6 regional online qualifiers on Toornament.com
130 000 live concurrent viewersduring the final on Twitch.TV (45K) and Panda TV (85K China)
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Matthieu Dallon
Digiworld
Game Summit BALANCE OF POWERIN ESPORTS
PROMOTERSGAMES
OWNERSGAMES
PLAYERS
Tournament OrganizersPro/am Clubs
MediasPlatforms & Tech
Agencies
IP
TALENT
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Direct Value Creation
Monetizing Audiences
Ads & Sponsoring
Licensing Rights
Ticketing
Merch (trad & virtual)
Indirect Value Creation
Engaging Audiences
Community creation
Retention & ARPU growth
Brand content
Real Stories
Matthieu Dallon
Digiworld
Game Summit VALUE CREATIONIN ESPORTS
TRADITIONAL SPORTSBUSINESS MODEL
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Global Sport Market
~ 600 B$
Matthieu Dallon
Digiworld
Game Summit ESPORTTHE GAME CHANGER
GlobaleSport Market
~ 600 M$
GlobalGames Market
~ 100 B$
New RevenueAds & SponsoringLicensing Rights
TicketingMerch (trad & virtual)
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Matthieu Dallon
Digiworld
Game Summit
Thank you !
ESWC WinterHall 5 Paris ExpoFeb. 17-19, 2017ESWC.com@eswc_en 40 000 tournaments in 100 countries
Open API for gaming studios@toornament