Download - Durf te Delen Fontys2009
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Durf te Delen
• Over bloggen, digitaal netwerken, social media en hoe dat je bedrijf, producten
en jezelf kan helpen aan succes
IEMES Fontys Tilburg
19 oktober 2009
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?
Petra de BoeverePetra de BoevereMeisjevandeslijterij.nlMeisjevandeslijterij.nl
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Maar ik ben overal..
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UGCUser Generated Content
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Wikipedia
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Hyves
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Flickr
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Mobypicture
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Youtube
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Vimeo
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Microbloggen
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Twitter• Always Connected• Snel• Nieuws• Kennis delen
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Waarom?
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Reputatie
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SERMSearch Engine Reputation
Management
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Kennisoverdracht
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Community
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Relatiebeheer
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Gevonden worden
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Personal Branding
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SEOSearch Engine Optimization
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Geef het bedrijf een gezicht
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Het is Leuk!
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Wie bereik je?
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Collega’s
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Klanten
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Potentiële Klanten
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Media
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Concurrenten
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Tijd
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Capaciteit
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Kennis
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Discipline
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Regelmatig Posten
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Openheid
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Authentiek
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Durf een mening te hebben!
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5 P’s van Blogmarketing(4 van Steve Rubel,
bloggoeroe)
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Passion
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Purpose Doe het met een doel
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Present; Wees Actueel
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PositionalKader je onderwerpen af
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Patience!
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Do’s
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monitoren
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Vermeld je Bronnen
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Reageer!
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Don’ts
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Doe nooit alsof je iemand anders bent
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Niet alleen Hallelujah
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Verwijder geen kritische reacties
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Durf fouten toe te geven
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Push versus Pull
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Meten is Weten
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Google is God
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De Blogger• Mobiele telefoon• ‘Is dit Bloggable?’• Schrijfstijl• Op reis ‘vers’ schrijven• Indrukken vasthouden• Niet anoniem (profiel)
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Delen
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Live streamen
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Cocreatie
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Crowdsourcing
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Push Versus Pull
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Media aandacht
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OMZET
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Off en Online
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Begin Vandaag!
• Je bent de regisseur van je eigen tweets.• Social Media heet niet voor niets Social
Media, dus zal vooral werken als je ook sociaal gedrag vertoont.
• Je krijgt wat je brengt.
• Durf te Delen!