© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mark Randall | Chief Strategist, VP Creativity
Driving Grass Roots Innovation
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Three kinds of innovation
2
Incremental
New Features
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Three kinds of innovation
8
Incremental Sustaining
New Features New Products
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Three kinds of innovation
10
Incremental Sustaining Disruptive
New Features New Products New Businesses
KICKSTART
Turning developers into entreprenuers
able to create their own innovative
ideas and test them with customers.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
OLD SCHOOL
Idea generation
Select ------------------------------->
Develop
External test (beta)
Launch
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
KICKSTART• Idea generation
• Externally validate value prop
• Improve and iterate
• Select ------------------------------------------>
• Externally test prototype
• Optimize and iterate
• Select ------------------------------------------>
• Develop & test rolling releases ------------->
• Launch
MeasureCustomerBehavior
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What happens if you beat the red box?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Validation: Because talking to users isn’t data.
It reveals hypotheses to test.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Value must be measured in it’s
natural environment
[email protected] @markran