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Driving Exceptional Growth in Your Major Donor Program
April 29, 2015
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Learn how to drive growth in your Major Donor program
Develop an action plan to activate in your own community
Session Objectives
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Major Donor Growth
2010 2011 2012$0.0
$5,000,000.0
$10,000,000.0
$15,000,000.0
$20,000,000.0
$25,000,000.0Total Donations from Major
Donors
2010 2011 2012 2013 2014 2015 2016 2017 2010 2011 2012 -
100
200
300
400
500
600
700
800
900
1,000 Total Number of Major Donors
2010 2011 2012 2013 2014 2015 2016 2017
30.1% Growth 14.8%
Growth
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Major Donors - Big Slice of Campaign
11%$6.7M
21%$12.7M
29.5%
$17.2M
5%$2.8M
Campaign Make-Up
CoreLeaderMajorCorporate
83%35,751
15%6,362
Donors 2014
Core
Major
Leader
2%660
33.5%$20M
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What do YOU do to treat your donors like gold?
Brainstorm Session #1
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Drivers of Success
#1: Focus on
Donor Experience
#2:Focus on Volunteer
Engagement
#3:Inspiring
Philanthropy
Drivers of Success
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#1: Focus on Donor Experience
• Create individualized plans for Donors
• Personalize communication• Customize experiences for
families• Demonstrate impact of gift
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How are you engaging YOUR volunteers?
Brainstorm Session #2
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#2: Focus on Volunteer Engagement
• Empower Volunteers• Volunteer Staff Partnership• Leverage their networks
Major Donor Cabinet Co-Chairs
Prospecting Lead
Retention Lead Growth Lead
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#3: Inspiring Philanthropy
• Recognition Programo Philanthropists Circleo Million Dollar Roundtable
• Special Projects• Matching Opportunity
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What well-known Philanthropists in YOUR
community can you leverage with a matching
opportunity?
Brainstorm Session #3
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1) Focus on Donor Experience2) Focus on Volunteer Engagement3) Inspiring Philanthropy
What is YOUR Plan of Action?
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Questions?
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• Karen Young – Vice President & COO Email: [email protected]
• Rhonda Roth – Director, Principal Gifts Email: [email protected]
Thank You!