drinking Soup in mugs, Vono soup
2009065026 Hyeongyeong Park2009065013 Sehee ChO
Contents
Ⅰ Introduction
Vono's strengths Vono's sales Vono's awareness The Korea Consumer's opinion Vono's STP strategy Vono's CF
Ⅱ Body space advertising TV advertising
Ⅲ Conclusion Benefits
Introduction, Vono Is
Vono's Vono's strengthsstrengths
Introduction
1) Easily drink in mugs
2) 15 seconds in hot water!
3) A nutrient-filled meals
Vono's salesVono's sales
1) 2007 : Yen depreciation
Increase in sales of Vono Soup
2) 2010 : The leader in instant soups
3) 2011 : Nuclear accident in Japan
Weighted anxiety about Japanese food
Introduction
Vono's awarenessVono's awareness
A : Have you heard about Bono soup?
Introduction
Vono's awarenessVono's awareness
B : No, I didn’t know.
A : I didn’t know because of lack of interest.
Introduction
C : I frequent eat the soup that my mom cooked for me. She seems to know about Vono’s soup
B : I knew the first time that Vono specializes in soup
Introduction
Vono's awarenessVono's awareness
Despite the industry leader in instant soups,
But This is true that a lack of consumer awareness in South Korea
Introduction
Vono's awarenessVono's awareness
The Korea Consumer's opinionThe Korea Consumer's opinion
• Soup < cereals, bread
• Insufficient amount
• Instant foods: a big obstacles to Korea
• Interference in the diet
Introduction
Vono's STP strategyVono's STP strategy
• S (Segment)
: soup market segmentation depending on the purpose
• T (Targeting)
: Working women and families
• P (Positioning)
: Simple to drink and nutritious soup
Introduction
Vono's CFVono's CF
Introduction
Introduction
Vono's CFVono's CF
Introduction
Vono's CFVono's CF
Introduction
Vono's CFVono's CF
Body, Advertising
space advertisingspace advertising
body
#1 Surroundings of Schools #2 Surroundings of Companies
TV advertisingTV advertising
body
TV advertisingTV advertising draft proposal
body
Conclusion, Benefits
conclusion
BenefitsBenefits
• Brand and Product awareness rising
• Increase in sales
• Formation of long-term customer
BenefitsBenefits
• Increase in sales
conclusion
VONO Soup ISmeal substitution food
VONO ISSpecializes in Soup
BenefitsBenefits
• Brand and Product awareness rising
conclusion
1st AD : The situations with product second AD : product nutrition claims
Through two ads, we will create long-term customer
BenefitsBenefits
• Formation of long-term customer
conclusion