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The UAE retail giant officially launched the first Dreamscape Immersive theatre in Dubai, aiming to bring a more engaging and immersive experience using the latest and most advanced technology.
“And this is not just technology - it is human experience amplified to the max.”
Dreamscape Immersive, a Los Angeles-headquartered company, is a location-based VR studio and retailer backed by some of the biggest brands and names in Hollywood, including 21st Century Fox, Fox, Warner Media, Viacom, Hans Zimmer and Steven Spielberg.
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Its Hollywood-style storytelling, theme-park rides and proprietary full-body tracking technology “pushes the limits of virtual reality”. SWITCH MADE successfully supplied the full lighting & lighting control system package to optimize the viewer’s experience.
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