Transcript
Dr. Pamela B. RutledgeJune 27, 2011
Intrinsic Motivation & Emerging Technologies
intrinsic extrinsic
technology is the new oxygen
Meet Bob
autonomy
mastery
relatedness
self-efficacy flow
satisfaction
optimismresilience
meaning
enjoyment
happiness
Source: Amarillo Magazine
experience loyal not brand loyal
What is fun?
freedom, being different, imagining possibilitiesbeing special, belonging, being cozy
knowing things, performing, taking pride
technology liberates intrinsic motivation
