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AGRICULTURE
before it DESTROYS it?
save the planet…
Can
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Peak OilPeak Child
U.S. Department of State
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Baby Boom
U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Baby Bust
U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Peak Child
Productivity Gains
U.S. Department of State
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Land40%
U.S. Department of State U.S. Department of State
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70% of fresh water used for agriculture
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Aral Sea1973
Aral SeaToday
U.S. Department of State
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ClimateGreenhouse gas emissions from
agriculture and deforestation
30%
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Together, these represent more emissions than from nearly any
other industry
U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
20509 billion
Global Population Growth
5 1990
7 billion 2010
20308 billion
U.S. Department of State
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That’s
About the number of people in Germany
75 millionmore people each year
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State U.S. Department of State
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And yet almost 1 billion don’t have enough food today
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
We all need to eat
U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
http://www.who.int/mediacentre/factsheets/fs310/en/index.html
U.S. Department of State
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60% more food by 2050, using…
Less land
Less water
Less fertilizer
Fewer pesticides
U.S. Department of State
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We Need Technology
Source: USDA/ERS
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Res
ou
rces
Per
Bu
shel
of
Co
rn
1980
– 2
011
60% Less Erosion
50% Less Water
40% Less Energy
35% Less Greenhouse Gases
40% Less Land
U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
GE Crops
U.S. Department of State
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U.S. Department of State U.S. Department of State
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Bangladesh – Bt Eggplant
50,000 Hectares50-70% Yield Loss50+ Pesticide Sprays30-45% Gain for Bt Eggplant
25% of All Vegetable Area
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GE Goats
James (Jim) Murray, UC Davis professor of animal science and vet med population health and reproduction, Photo by Karin Higgins/UC Davis
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Competing World Views
Slow Food Fast Food
U.S. Department of State
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U.S. Department of State
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Different Choices
Brazil 2019
U.S. Department of State
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Different Voices
U.S. Department of State
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Hazard x Exposure = Risk
Old School Risk
U.S. Department of State
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Disruptive Technologies
U.S. Department of State
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New School Risk
=Media
Exposure
Perception of
Risk
Hazard x
U.S. Department of State
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Tweet-ification
Of Risk
The
U.S. Department of State
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DisconnectMarketing versus reality
By the way, this is dog food
U.S. Department of State
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Health Scares
Versus
Scary but Healthy
U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
WHO Theory
How to communicate?
Media Reality
U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Risk High
When to communicate?
Media Attention Low
Risk Low
Media Attention High
U.S. Department of State
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Language that turns people off:
What to communicate?
Amount is miniscule
Keeps prices low
Let us feed the world
Research shows it’s safe
Better for the environment
Lesson: If you lead with the science, you may lose with the science
U.S. Department of State
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Food doesn’t have to be scary
U.S. Department of State
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What’s in a name?
Has anybody eaten Chinese gooseberries?
U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
What is “pink slime”?
Lean Finely Textured Beef
March 2012
Yuck factor U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
What does “pink slime” have in common with Belgium?
Without LFTB nearly 400 million pounds of beef would be disposed of as food waste each year
About the same amount wasted in Belgium each year
400 million
U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
What do they have in common?
U.S. Department of State
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Almost everything
U.S. Department of State
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How do you get a seedless watermelon?
Two sets of chromosomes
Treat seeds with toxic chemical (colchicine)
Four sets of chromosomes
Three sets of chromosomes
X =
Sterile seedless
melon
U.S. Department of State
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Risk in Context
“The difference between risk and the perception of risk is the difference
between action and reaction.”
U.S. Department of State
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Risk Approx. number
Cancer* 56,000Coronary heart disease* 35,000Food borne illness ~ 500Variant Creutzfeldt-Jakob disease <20Food allergy ~ 10GMOs, pesticides, growth hormones nil
Choking to death 151Bed or chair accident 140
*assumes about one-third of deaths are diet-related
Food risks: UK deaths per year related to diet or food
Slide data taken from Lord Krebs Kt FRS, Jesus College Oxford
U.S. Department of State
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Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Scientist as Storyteller
Personalize
Acknowledge
Connect
Only then can we talk about the science
Build Trust
U.S. Department of State
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Peak Child
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Peak Child
Productivity Gains
Increasing sustainability
U.S. Department of State
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Increasing Sustainability
U.S. Department of State U.S. Department of State
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“You can’t tweet common sense...
Parting Thought
But you can provide a link.”
U.S. Department of State
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U.S. Department of State
Marcella Szymanski, Ph.D.U.S. Department of State202-647-0111 [email protected]:@EconEngage Facebook: facebook.com/EconBizEngage
Slides courtesy of Jack Bobo – Senior Biotechnology Advisor