Download - dotSource SCOOBOX 4.2 (english version)
E-Commerce from the first idea.
Social
Commerce
SCOOBOX
4.2
Cases
Social
Commerce
Market growth
European online retail sales will grow 11% a year from 2012-2017 (sales in billions)
Source: Forrester Research
Use of social networks
Source: Pew Research Center‘s Internet & American Life Project
Social commerce is more than social media + e-commerce
» Social commerce focuses on the user as a creator
» product comparison in not that important
Incentives Voting, contest, game, creation
Product choice Vendor choice
Source: www.kassenzone.de
Community, Commerce, Content
» Common interests create communities, communities create
content
» community content contributes to e-commerce success
SCOOBOX 4.2
» comprehensive set of distinct
social commerce functions
» extends the Consumer
Channel of Intershop 7
» Available for Intershop 7 (and
older versions from Intershop
Enfinity version 6.2)
Social Commerce out of the Box
Basic Functions
» Social Network APIs
» Visual Shopping
» Comment and rating
functions
Community
Functions
» Expanded User profile
» Messaging system
» News Stream
» Wall
» Gallery
» Forum
Board
Functions
» Back office customer
management
» Top lists
Member
reward system
» Bonus points for
submitting
contributions, product
recommendations etc.
Special
Features
» Mobile Shopping
» Product Designer
» Co-Shopping
» Blog
» Facebook Shop
Basic Functions
Overview Basic Functions
» Blacklist
» Approve/report content
» e-mail configurator
» Newsletter
» Comment and rating functions
» Social Network APIs (Facebook, Twitter, Google+)
» Visual Shopping
Blacklist
» Administrator creates,
edits and imports
blacklists
» Browse and filter user-
generated content
according to undesirable
terms
Konfigurartion einer Blacklist
Approve/
report content
» Entries can be reported by
users via a „report“ link
» Fine-tunable activation
system for user-generated
content
Standardeinstellungen für die Nutzerverwaltung
configurator
» Return address can be
individually customized
E-Mail Einstellungen
Newsletter
» User can subscribe to the
newsletter of the shop
» Comprehensive settings
for the administrator
(time intervals and
newsletter categories)
Newsletter-Einstellungen – Übersichtsseite
Comments
» Comments for products,
reviews, blog and forum
entries
» comments also can be
commented and quoted
Rating
function
» Brief evaluation of
comments, blog and
forum entries
» Also reviews can be
rated
Einstellung der Skalen-Bewertung
Aktivieren der Bewertung
Social
Network APIs
» Facebook API
» Twitter API
» Google+ API
» Integration of the shop
into Facebook via app
» Functions and features of
the shop can be fully
incorporated
Facebook API
Facebook API
» A Fanbox can be easily
integrated into the shop
» Login via Facebook
account (Single Sign-on)
» Users share products via
Facebook button with
friends
Anlegen einer Fanbox
Shop-Ansicht der Fanbox
Twitter API
» User can create tweets
from blog entries and
products
» A timeline can be
integrated into the
storefront via twitter link
» Tweets can be filtered
(hash tags)
Tweet-Anzeige über das Backend steuern
Google+ API
» Single Sign-on
» Users share products via
Google+ button with
their friends
Google+ API Set-up Anzeige
Visual
Shopping
» Appealing presentation
of related products in a
customer-specific
format
» Ajax-based graphic
interface
» sensitive surface (image
map)
Community
Functions
Overview Community Functions
» Expanded user profile
» Messaging system
» News Stream, Wall, Gallery
» Forum/Product Forum
» Groups
» Friends system
» Ignore users
Expanded user
profile
» Personal information
» Upload an image
» Connection to other
SCOOBOX functions
(messaging system,
groups)
» Customer management in
back office
Messaging
system
» Sending, receiving and
forwarding messages
» Exchange views about
products
» Stay in contact with
other users
Nachrichten im Nutzerprofil
News Stream
» Latest news from the
community
» Wall entries, product
reviews, information
posts
» Entries can be
commented and
forwarded
Wall
» Leave messages on a user
profile
» Embed videos,
animations, pics, links
» Entries can be
commented
Gallery
» Upload photos/photo
albums via drag & drop
» Choose level of visibility
» Share and comment a
gallery
Forum/
Product Forum
» Share experiences,
upload pictures
» Administrator defines
categories and nominates
moderators in back office
» Product forum: open a
discussion close to a
product
Groups
» Space for interaction
» Different privacy settings
» Every registered user can
create a group
» Description of the group
and its topics
Friends system
» Find and add registered
friends (intelligent
search)
» Invite friends via internal
messaging function or
» Send messages
Ignore users
» Option of ignoring
selected community
members
» User will no longer receive
messages from these
members Navigation zur Liste der am häufigsten ignorierten Nutzer
Board Functions
Overview Board Functions
» Authorization system
» Top lists
» Back office customer management
Authorization
system
» administrator stipulates
who is authorized to
manage and edit shop
elements
» Authorization hierarchy
v
Backoffice Channel wählen
Channel Rollen
Back office
customer
management
» Administrator manages
all functions centrally in
back office
Nutzerprofil
Auflistung aller Nutzer
Top lists
» For user activity (by
number of short
evaluations, comments
etc.)
» For products (by number
of short evaluations,
comments etc.)
Member Reward
System
Rewards
» Bonus points for
submitting contributions,
product
recommendations etc.
» managed in back office by
the administrator
Übersicht Nutzerränge
Einstellungen für Punkte
Special Features
Overview Special Features
» Mobile Shopping
» Product Designer
» Co-Shopping
» Blog
» Facebook Shop
Mobile
Shopping
» Mobile presentation of
the online shop
» All elementary functions
of the online shop can be
realized by the HTML5-
based web app
Product
Designer
» Customers design
products individually
» Intuitive user interface
» Increasing customer
loyalty
» Important incentives to
buy
Product
Designer
» Uses an image server and
an AJAX frontend instead
of Flash
» Resource-saving
representation and
performant loading of
graphic files
Co-Shopping
» Shopping together with
friends in an online shop
» Invitations via e-mail,
Facebook, Google+ etc.
» Viewed products appear in
a chat window
» Service-advisers reply
immediately to questions
Blog
» Close connection
between shop functions
and editorial content
» Purchase products via
blog
» Link to social networks
» Blog entries can be rated
and commented
Blog
» Permission management
in back office
» Easy creation via
WYSIWYG-Editor
» Connection to search
server Apache Solr
Blog Posts Bearbeiten
Erweiterte Suche in Blogbeiträgen
Facebook Shop
» Functions of the online
shop can be fully
incorporated
» Product search and
complete checkout
process
» Customers can share
their favourite products
Cases
© Michael Tieck - Fotolia.com
» community platform for gardening supply and
inspiration: gartenHELDEN.de
» Interaction of community, content, commerce
» Sharing, rating, commenting on user entries
and pictures
» News Stream: latest news, friends suggestions
» Connection to Facebook, Twitter, Google+
gartenHELDEN
© Jochen Seelhammer/fotolia.com
» Complete redevelopment of
chamilia.com
» Configurator for jewellery »Design Your
Own« (Mass Customization Tool)
» SCOOBOX® Blog: offering valuable
editorial content about fashion and
styling
Chamilia
© Jackin/fotolia.com
» Corporate Design and Screen Design
» conception, design and implementation
of the online shop vispronet.de
» Integration of SCOOBOX® Product
Designer helping customers to create
products entirely according to their own
ideas
Vispronet
© dotSource GmbH
» Facebook shop-integration on the basis
of Intershop Enfinity and SCOOBOX®
» e-commerce multi-site-approach with
adapted template set
» hosting of Baur‘s Facebook Shop
Baur
KONTAKT
dotSource GmbH
Goethestraße 1 07743 Jena/Germany
Tel. +49 3641 797 9020 Fax +49 3641 797 9099 [email protected]
www.dotSource.de
www.handelskraft.de www.socialcommerce.de
Contact
dotSource GmbH
Goethestraße 1 07743 Jena/Germany
Tel. +49 3641 797 9000 Fax +49 3641 797 9099
www.dotSource.de www.handelskraft.de
www.socialcommerce.de
Christian Otto Grötsch
Managing Director
Christian Malik
Managing Director