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Don’t Let Automation Ruin The Candidate Experience
Shannon Pritchett@SourcingShannon
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ManpowerGroup Solutions 2
Are you this guy?
“We’re hiring!”
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ManpowerGroup Solutions 3
Or is this more your style?
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ManpowerGroup Solutions 4
We should know, this doesn’t work …
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ManpowerGroup Solutions 5
Candidate Search Behavior – CandEs
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ManpowerGroup Solutions 6
• 48.4 million monthly active Twitter users in the U.S. (2014)
• 318.9 million U.S. citizens (2014)• 147.4 million in U.S. workforce (2014)
– 75.1 million actively looking or open – 2.95 million actively looking on Twitter
Twitter Breakdown
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ManpowerGroup Solutions 7
Are we listening?
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ManpowerGroup Solutions 8
Which should we care about?(intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR intitle:vitae OR inurl:vitae OR intitle:bio OR inurl:bio OR intitle:"about me" OR inurl :"about me" OR intitle:portfolio OR inurl:portfolio) graphic (design OR designer) (tx OR texas) dreamweaver html css php mysql
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ManpowerGroup Solutions 9
Sourced Candidates – CandEs
“More than 2/3 of all directly sourced candidates were never asked to share their experience with the employer” – CandEs ‘14
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ManpowerGroup Solutions 10
• The PEOPLE you source know who you are – 45% are familiar with your company prior to you sourcing them
• Near 60% of all sourced applicants will spend 2-5 hours researching a company before they apply
They know who we are – CandEs
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ManpowerGroup Solutions 11
A look at the “Customer”
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ManpowerGroup Solutions 12
In the year 2020 …
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ManpowerGroup Solutions 13
• 82.8% share with their inner circle• 51% share their experience on social
Sharing Their Positive Experience – CandEs
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ManpowerGroup Solutions 14
• You source PEOPLE• Candidate Experience starts with you• You don’t fill “hot” positions
A Sourcer’s Responsibility
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ManpowerGroup Solutions 15
• You are honest and trustworthy • Your legacy will proceed you• PEOPLE depend on you
A Sourcer’s Responsibility
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ManpowerGroup Solutions 16
• It will never fill your positions • You can’t automate engagement
Is Technology Reliable?
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SourceCon 2015
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We need new skills: • Technical and creative • Sales and interpersonal• Leverage new channels• Data driven • Demonstrate quality and efficiency
Sourcers Under Pressure to Find CandidatesRecruiters
Sourcers
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Technology Changes Recruitment APPLICATION
THE N
THE N
THE N
THE N
THE N
THE N
THE N
THE N
THE N
THE N
NOW
NOW
NOW
NOW
NOW
NOW
NOW
NOW
NOW
NOW
NETWORKING
EMPLOYER EVENTS
RESUME
INTERVIEWING
ASSESSMENTS
RECRUITING
ADVERTISING
RELATIONSHIP BUILDING
RESEARCH
Hand deliver
Mixers
Jobfairs
Paper
Face-to-face
Handwritten
Coldcalling
Printed
In-person
Manuallycollected data
Automated
Internetsourcing
Posting access multiple sites
Gamification, social media
Big data
Job boards/ Career Sites
Social media/ online hangouts
Virtualjob fairs
Onlineprofile
Video
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SourceCon 2015
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Technology Has Limitations
Privacy and confidentiality concerns
Limited access to some candidates
Lack of global and/or start-to-finish experience
Doesn’t measure competency, potential to succeed or cultural fit
Candidates scrub or modify their profiles
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SourceCon 2015
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TECHNOLOGYThis is what we want
Better, faster and cheaper (potentially)
New candidate sources, including access to passive candidates
Less time spent sourcing – more time spent engaging candidates
Niche communities enable hyper-specific recruiting
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Job seekers found favorite or best job through personal connections
Candidates Want Human InteractionWho technology is missing?
PERSONAL CONNECTIONS
40%Adults using the Internet who don’t use social media
SOCIAL MEDIA
27%Adults using social networks but not Facebook, Twitter or LinkedIn
FACEBOOK, TWITTER & LINKEDIN
22%
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We can find the right peopleEmployers Need Sourcers
“You sure you’ve got Photoshop experience?”
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We just need to pay attention
site:linkedin.com cloverleaf developer -intitle:profiles -inurl:dir -inurl:jobs -inurl:jobs2
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Candidates Need Us Too
IKEA job interview
We can create a positive experience
Have a seat.
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SourceCon 2015
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What would it look like to measure experience?Measuring Engagement
Candidate ExperienceSpoke with Can-didateSent Personal MessagesEngaged Passive CandidateInquired About Experience
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Employers Need SourcersWe can bridge the automation gap
“That’s true. We did advertise for someone who ‘works well under pressure’…”
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• What if our candidates could automatically apply to hundreds of jobs at once?
• Would you abide?
Candidate Automation
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Dave’s first day at the office
“…so you wanted to talk to me about my business attire.”
Candidates Need SourcersSourcers have the opportunity to convey culture
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SourceCon 2015
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• Behind Compensation, Culture is the second most common reason for accepting a new job.
Culture
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BALANCE IS:• Technology enables efficiency; humans
deliver perspective and experience • You can’t automate experience! • There is a win-win for candidates
and employers
Achieve the Right BalanceHuman Touch & Technical Advancements
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RESULTS ARE:• Multiple talent sources and
relationships over the long term• One-size-fits-one recruiting• Candidate experiences build brands
Achieve the Right BalanceHuman Touch & Technical Advancements
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SourceHub
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SourceHub
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SourceCon 2015
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SourceHub
(cv OR vitae OR resume) -jobs -job -apply -sample ("graphic" OR "design" OR "designer" OR "graphics" OR "print") ("developer" OR "programmer" OR "engineer" OR "architect" OR "senior designer" OR "design manager" OR "consultant") ("photoshop" OR "adobe photoshop" OR "adobe creative suite" OR "creative suite" OR "illustrator") ("dallas/fort worth")
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SourceCon 2015
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Modified Search(cv OR vitae OR resume OR portfolio OR "about me") graphic (design OR designer OR graphics OR print OR "senior designer" OR "design manager" OR consultant) (photoshop OR "adobe photoshop" OR "adobe creative suite" OR "creative suite" OR illustrator OR dreamweaver OR html OR css OR php) (tx OR texas) -jobs
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Natural Language Sourcing
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Can we automate conversations?
"i am a graphic designer" OR "i'm a graphic designer" photoshop
"(he OR she) is (the OR a) graphic designer"
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Natural Language Searches
"(i OR my) (specialty OR specialties OR specialize) (is OR are OR in) (photoshop OR adobe OR illustrator OR dreamweaver OR html OR css OR php)"
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Does Crystal Know?
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SourceCon 2015
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Balanced Sourcing MattersIt drives business results
By BALANCING HIGH-TECH and HIGH-TOUCH you will be a better Sourcer and HELP YOUR BUSINESS ACHIEVE Results
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What Sourcers Must Keep in Mind
Use technology strategically
Balance high-tech with high-touch
Understand the impact of sourcing
You can never automate experience
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• Presentation by Shannon Pritchett• @SourcingShannon• linkedin.com/in/SourcingShannon• [email protected]
Thank you!