Transcript

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You Tube

North Korea Solider. It's scary. American soldiers were killed.Its scary.

Tour starts in Freedom Bridge area of DMZ. Bridge was crossing point for POWs at end of war..POWs at end of war

A visit to Korean Demilitarized Zone.

DMZ is very dangerous.

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Nature. Park

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DMZ UFP (Unique Feeling Proposition)

IMC

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The Miracle of DMZ

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DMZ .DMZ!Go!Go!http://www.blog.naver.com/DMZ, http://wwwfacebook.com/DMZ .Oh! , DMZ

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