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Distribution and Delivery of Digital Media at Kaiser Permanente
Larry KlessProduction Manager, Videoconferencing Content Distribution Manager, MultimediaKaiser Permanente
Streaming Media WestNovember 2 , 2006
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About Me
• Production and Content Distribution Manager in Northern California Regional Multimedia department
• Worked at KP since 1990• 20+ Film, video, audio• 15+ years in videoconferencing• Fine Arts background
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About Kaiser Permanente
• Founded in 1945• Largest non-profit HMO• Serving 8.3 million members • 8 Regions covering 9 states and the District of Columbia• 136,500 employees• 11,700 physicians• 27 hospitals• 431 medical offices• Headquarters - Oakland, CA
• * data circa 6/04
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Content Delivery
• Internal Education and training Business communications Video project approval (for internal clients only)
• External Health education Marketing
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Internal Content Delivery Networks
• Videoconferencing 300+ end points Tandberg 6000 codecs, 384 Kbps, H.320 over private Passport
enterprise network Main channel for live broadcast and interactive video
• Intranet Rich media delivery Progressive download VOD Windows Media streaming
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Internal Content Providers
• Top Four Physician Education (CME) Nursing education (CE) Corporate communications Regulatory and compliance
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Internal Content Providers – The Big Two
Clinical Videoconferencing Network
• Weekly live CE videoconference for nurses• Interactive and broadcast mode• 1 to 6 hour program lengths depending on topic• Post-event distribution mainly DVD• Short clips delivered in various digital formats
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Internal Content Providers – The Big Two
• Bi-weekly live CME videoconferences for clinicians• Noon time slot to reach broad audience (avg. 1200)• 50 minute program length• Post-event distribution mainly DVD (internal/external)• Short clips and full programs available as Windows
Media streams and Flash via intranet
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Internal Production Facility
Flagship Studio Control Room - Oakland, CA
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Internal Production Facility
Flagship Studio Control Room - Oakland, CA
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Internal Production Facility
Flagship Studio - Oakland, CA
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Internal Production Facility
Flagship Studio - Oakland, CA
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Internal Production Facility
Flagship Studio - Oakland, CA
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Internal Content Delivery – Live Web cast
Screen shot of Live Web cast
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Internal Content Delivery - VOD
Screen shot of Intranet VOD
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Internal Content Delivery - Live Videoconference, Web cast and VOD
George Halvorson, Chairman and CEO
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Internal Content Delivery
Screen shot of Intranet VOD
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Content Delivery
• External Health education
Videos and Podcasts Marketing
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External Content Delivery – Health Education
members.kaiserpermanente.org
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Portal to members Your Personal Physician’s Homepage
permanente.net
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Portal to members Your Personal Physician’s Homepage
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Access to Health Care Information
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On-line Video Resources
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FLV is Standard Video Delivery Format
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Production Process and Workflow (Mainly Mac OS)
• Acquisition on BetaSP, DVCAM and Firestore• Edit in Final Cut Pro
AJA I/O box handles analog component Master on BetaSP or DVCAM
• Video approval available on ikpdev.org/video• Distribute mainly on DVD, CD and web• Delivery Formats
MPEG-1, MPEG-2 WMV FLV SWF EXE MP3
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Software tools (Mainly Mac OS)
Final Cut Pro – video editing Soundtrack Pro – audio editing Compressor – MPEG-2 encoding DVD Studio Pro – DVD authoring Cleaner – WMV encoding, transcoding Sorenson Squeeze - Flash 7 Flix Pro – Flash 8 encoding Studio 8 – Flash projects Dreamweaver/TeamSite – web development